SOURCE: Ebenefits Direct, Inc.

September 11, 2007 07:30 ET

eBenefits Direct, Inc.'s Wholly Owned Subsidiary, L.A. Marketing Plans, LLC, Signs New Dental & Vision Contract With The Amacore Group

BOCA RATON, FL--(Marketwire - September 11, 2007) - eBenefits Direct, Inc. (PINKSHEETS: EBFD), a fast growing direct response marketing and technology company announces today that its' wholly owned subsidiary, L.A. Marketing Plans, has signed an agreement with The Amacore Group, Inc. The agreement allows L.A. Marketing Plans to market The Amacore Group's Health Advance Program, a discount dental and vision program. "These ancillary products are a critical part of our healthcare offering and further enhance our ability to offer a complete healthcare solution to the consumer," said Rob Michaelson, President of eBenefits Direct Inc.'s wholly owned subsidiary L.A. Marketing Plans, LLC.

Jay Shafer, President of The Amacore Group, said, "Teaming with eBenefits Direct broadens our sales channel, and L.A. Marketing Plans has been a producer for Amacore for some months now. Because many of Amacore's senior management have utilized them in other businesses ventures we expect them to be successful with these products. They are a great addition to our distribution network."

About The Amacore Group, Inc.

The Amacore Group offers innovative and affordable healthcare solutions to families, individuals, small and large employer groups, and association markets through a wide array of unique products, benefits and services created for the Consumer Driven Healthcare market. Amacore offers a unique and proprietary administrative system that supports call center management, agent distribution and affinity marketing for all levels of product delivery and reporting. Amacore has created several Limited Medical programs that include our new Diamond Series and Discount Medical programs, featuring Smarthealth Plus and Smarthealth Premier, which expand the Company's offerings beyond its very successful eye care program, Eye Care International ( These new programs offer discounts on quality hearing, dental, vision and doctor visits, among other benefits. The Company is aggressively signing distribution and sales contracts with marketing companies to offer these programs nationwide.

About eBenefits Direct, Inc.

eBenefits Direct is a fast growing direct response marketing and technology company. By utilization of its many call centers across the country it enables an individual to efficiently purchase health and life insurance and dental as well as medical and discount related service programs.

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