SOURCE: American Beverage Consortium, Inc.

June 06, 2016 08:30 ET

eBev Announces Christian McMahan, Managing Partner of Smartfish Group, as 2016 Conference Chair

NEW YORK, NY--(Marketwired - June 06, 2016) - eBev, the global event series for beverage marketers, has announced Christian McMahan as 2016 Conference Chair. McMahan is currently Managing Partner of Smartfish Group, an east coast creative and design agency, and has a wealth of experience in the beverage world including his work as Chief Marketing Officer at Heineken USA and Vice President of Marketing at Diageo. McMahan also spent several years at Boston Beer Company, makers of Sam Adams.

"I am honored to be named Conference Chair for the 2016 eBev Conference in New Orleans," said McMahan. "Having been a speaker at the previous 3 eBevs and in speaking with many of the attendees during that time, I look forward to continuing to evolve the content of the conference and drive an even stronger relationship between the beverage and digital communities."

McMahan is a highly respected figure in the beverage marketing community, having delivered impressive results on numerous occasions. Known for his ability to deeply understand and connect with consumers, McMahan's work on Dos Equis, Heineken, Smirnoff and others has garnered significant recognition over the years including top honors at Cannes, The Effies, Clios, and DA&D among many others. His outstanding performance as a leader on both the client and agency sides makes McMahan an ideal first-ever Chairperson for eBev 2016.

"We are absolutely thrilled to announce Christian as our 2016 Conference Chair," said Alex Brooks, one of the Managing Partners of eBev. "Christian has not only been one of our closest advisors since our inception, but also one of the earliest adopters of our mission -- creating a community for beverage marketers to learn, network, and grow. I look forward to working with Christian to make sure we're bringing real world solutions to our attendees."

The three-day conference is taking place September 6-8 at the Hotel Monteleone in New Orleans, Louisiana.

To learn more about eBev New Orleans, please visit

About eBev

eBev is a conference series dedicated to bringing together the beverage, digital, and technology worlds. As "digital marketing" goes away and "marketing in a digital world" becomes the norm, the way marketers think needs a reinvention. eBev is dedicated to pioneering this mission, and to building a community of beverage marketers that fosters the innovation, disruption, and reorganization that is necessary for this monumental shift.

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