SOURCE: American Beverage Consortium, Inc.

American Beverage Consortium, Inc.

July 01, 2016 14:00 ET

eBev Announces the 2016 Golden Bevies, Calls for Award Submissions

August 12, 2016, Marks Deadline for Submissions in Four Award Categories for the 2016 Golden Bevies, to Be Presented at eBev 2016

NEW ORLEANS, LA--(Marketwired - July 01, 2016) - eBev invites beverage companies to nominate their brands and agencies for the second annual Golden Bevies.

The Golden Bevies recognizes top brands and agencies who made a significant contribution to digital marketing in the beverage industry and demonstrated successfully executed marketing campaigns. Companies will be honored for their innovative and game-changing achievements in beverage marketing, and will be recognized in front of their peers at the fourth annual eBev 2016 beverage marketing conference.

Award categories include:

  • Program of the Year - The campaign which best demonstrates integrated marketing excellence
  • Best Omni-Channel Integration - Awareness (brand and agency)
  • Best Omni-Channel Integration - Engagement (brand and agency)
  • Bang for Your Bev - Best Omni Channel Integration under $500k (brand and agency)

All potential nominations will be considered on the basis of measurable success and ultimately demonstrable business results. Potential nominees should consider if the direct objective of the campaign was achieved. Such measurable metrics may include brand awareness generated, engagement with new or existing audiences, loyalty increase or sales increase. Secondary benefits such as awareness that measurably led to sales and customer insights gathered will be considered as well.

"The Golden Bevies will give us the exciting opportunity to recognize and award digital campaigns that have had a significant impact on the beverage industry," said Seth Hillstrom, Managing Partner of eBev. "We admire and honor the best in beverage marketing and look forward to seeing the most unique and successful campaigns of the year."

Finalists in each category will be announced on August 24, 2016 and winners will be declared at eBev 2016 on September 7, 2016 in New Orleans at the Hotel Monteleone. The fourth annual eBev conference will focus on navigating digital, mobile and social media marketing in the beverage industry. Top tier executives from major beverage companies will share their insights on effective digital marketing strategies for the beverage industry.

To submit a brand or agency for a Golden Bevies award, all material for consideration must be sent to Krystal Miller at krystal@bmaglobal.org by August 12, 2016. All submissions should include a short video or sizzle reel describing the campaign and showing results.

To learn more about eBev, and for more information and submission details, please visit http://www.ebevseries.com/ebev2016

About eBev

eBev is a conference series dedicated to bringing together the beverage, digital, and technology worlds. As "digital marketing" goes away and "marketing in a digital world" becomes the norm, the way marketers think needs a reinvention. eBev is dedicated to pioneering this mission, and to building a community of beverage marketers that fosters the innovation, disruption, and reorganization that is necessary for this monumental shift.

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