SOURCE: eBureau


March 03, 2009 09:00 ET

eBureau Expands Offerings With Real-Time Income Estimator Solution

Leading Predictive Analytics Company Unveils New Web Services Tool to Help Online Marketers Improve Sales Lead Segmentation, Offer Decisions

ST. CLOUD, MN--(Marketwire - March 3, 2009) - eBureau, a leading provider of predictive scoring and information services, today announced the introduction and immediate availability of Income Estimator, a powerful new tool for accurately estimating consumer income levels in real-time. The result of extensive model development and testing, Income Estimator enables online marketers and consumer lead generators to elevate the performance of their marketing programs by more effectively segmenting leads and targeting offers based on precise income level criteria.

In the course of generating new consumer leads through online registration forms, marketers can now use eBureau's new web services tool to append, in real-time, an individual's estimated income. Income Estimator works well with online leads that capture only partial identity information, such as name and phone or name and address. With this instant insight, online marketers can more precisely target customers within a certain income bracket, or identify suspicious information when self-reported income is drastically different than eBureau's estimate.

"The more you know about the sales leads you're generating and trying to convert, the better off you are as an online marketer," said Jeff Liebl, vice president marketing & business development, eBureau. "With access to this new real-time web service, online marketing professionals can now make smarter decisions about qualifying leads and matching the right offer to the right prospect."

Before its release, eBureau validated Income Estimator's performance against over 1 million self-reported income records from a broad cross-section of U.S. residents. Built using eBureau's expert system for rapid model development, Income Estimator factors in 375 discrete individual, household, and neighborhood variables to produce a highly accurate estimate. These variables include income data based on U.S. Census Bureau statistics; several independently compiled sources of demographic information; real asset data culled from average home values, real property records and deed databases; and consumer spending behavioral data. In tests, Income Estimator demonstrated a 67% improvement in accuracy over U.S. Census Bureau data-only models and a 32% improvement in accuracy over typical single demographic source models.

Income Estimator can also be used by consumer-facing businesses to prioritize accounts receivable efforts, as well as by health care providers to help assess charity care program eligibility for new patients. The creation of Income Estimator is part of eBureau's strategy to expand its portfolio of predictive scoring and information services offerings, many of which have been exclusively developed to meet the unique needs of specific vertical markets and applications, such as higher education, financial services, e-commerce, and online marketing.

About eBureau

eBureau provides a powerful suite of online marketing and lead generation, credit risk management, fraud prevention, and collections and recovery scoring and information solutions to industry-leading multichannel marketers, financial services companies, online advertisers, and agencies. Founded in 2004, eBureau has designed and built a patented, state-of-the-art data warehouse and real-time predictive scoring system. The company is headquartered in St. Cloud, Minn., and has received $33 million in funding from its founders, Split Rock Partners, Redpoint Ventures and Pinnacle Ventures. For more information, please visit

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