October 26, 2009 16:45 ET Celebrates 10th Anniversary

LEXINGTON, KY--(Marketwire - October 26, 2009) - reaches a milestone as it celebrates its 10th year as a one stop shop for students' textbook needs. The celebration culminated with an anniversary celebration held at's headquarters. Students, community leaders, and Lexington residents participated in the event which featured door prizes for the community, free food, and awards for employees. For photos of the event, visit our Facebook fanpage at was born as an idea in January of 1999 as a means to provide the fastest and most convenient way to get a textbook into the hands of a college student. By February, code for this idea was being written, including code for the first "traveling book bag" on the Internet. was incorporated on April 16, 1999 and began to move into its headquarters in Lexington, Kentucky. officially went live at approximately 11:20 AM, Friday, July 2, 1999. Since then, has sold over 6.5 million books to students. has grown into a fully operational e-commerce business designed to provide the highest-quality products and services to students and campus communities wherever they happen to be. CEO Matt Montgomery states, " has grown from an idea into the best place for students to purchase textbooks. With our huge selection of new textbooks, used textbooks, etextbooks and textbook rentals, we are the fastest, easiest way for students to buy and sell textbooks." Looking forward, plans to continue saving students time and money on textbooks by being an innovative leader in the industry.

About was established on July 2, 1999. Since then, has grown into a major online retailer for college and high school textbooks.'s mission is to provide the easiest, fastest, cheapest way for college and university students to buy textbooks and stuff. We think the internet ought to be fun and that shopping for textbooks should be as fast and convenient as shopping for anything else on the internet. The company makes a personal commitment to every customer that will be the best source for everything they need.

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