SOURCE: Ecast Inc.

April 25, 2005 09:58 ET

Ecast to Podcast Advertising and Media Industry Experts Discussing Impact of Technology on Media Business Live From Ad Tech Conference

Discussions With Keynote Speakers and Seminar Panelists Available On-Demand at

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 25, 2005 -- Using original content to attract a premium audience of advertisers to their Web site, Ecast Inc., which owns and operates a Location-Based Broadband Entertainment Network™ powering thousands of ad-serving, digital-downloading jukeboxes that reach an audience of eight to ten million people each month, will underwrite more than a dozen audio podcasts live from the Ad:Tech 05 conference in San Francisco, to give thought leaders a virtual forum to discuss how new media channels and interactive technologies are impacting the media business.

"For those who couldn't make it to Ad:Tech, this is a chance to hear what the keynote speakers and session panelists had to say on-demand," said Chris Scott, senior director of advertising business development, Ecast Inc. "By making these interviews available on our Web site, we hope to introduce interactive media planners and advertising executives to our Location-Based Broadband Network, which currently generates close to two million unique transactions each month."

All podcasts will be recorded today and tomorrow. Experts will discuss such topics as audience fragmentation, new media channels in the digital age and the shift from a traditional "push" system, where broadcasters of distribute content and set schedules, to a system where consumers "pull" their preferred content to variety of devices.

The interviews will be uploaded to continuously today and tomorrow. Listeners are invited to download the podcasts on-demand to their portable MP3 players, or stream the interviews on the Net. The programs are available free of charge, but registration is required.

Experts expected include:

Mon., Apr. 25

--  John Costello, executive vice president, merchandising and marketing,
    The Home Depot - leads the company's merchandising, branding, advertising,
    visual merchandising, public affairs, e-business and global sourcing
--  Bambi Francisco, reporter, CBS Marketwatch - named by Adweek as "one
    of the top ten most influential journalists on the Web, covering the
    Internet and new technologies"
--  Taddy Hall, chief strategy officer, The Advertising Reach Foundation -
    a recognized authority in the fields of innovation and strategy
--  Mike Shields, senior reporter, interactive media, MediaWeek - covers
    interactive media, convergence, marketing and online advertising
--  Carolyn Tang, affiliate manager, and -
    manages affiliate marketing programs
--  Peter Figueredo, CEO, NetExponent - agency that specializes in online
    direct marketing programs whose clients include ESPN, The Financial Times
    and The New York Times
--  Michael Tchong, CEO, Trendscape - named "the most influential trend-
    spotter in America" by the UK's Daily Telegraph
Tues., Apr. 26
--  Dr. Jeffrey I. Cole, director of the Annenberg School Center for the
    Digital Future at USC's Annenberg School of Communication - founder and
    director of the World Internet Project, which studies the effects of the
    computer and Internet technology on society
--  Rebecca Lieb, executive editor, ClickZ Network - covers interactive
    marketing news and research, and was a former media business writer for The
    New York Times and The Wall Street Journal
--  Dr. Roger D. Blackwell, professor of marketing, Fisher College of
    Business, Ohio State University and president of Roger Blackwell
    Associates, Inc. - accomplished consultant and author on the subjects of
    marketing, consumer behavior, e-commerce and business strategy
--  Kris Oser, reporter, Advertising Age - covers the interactive beat and
    has also covered Web and direct response marketing
--  Mitch Oscar, executive vice president, Carat Digital - helps
    advertisers integrate interactive television, wireless and online
    applications with traditional media
--  Jeff Lanctot, vice president, media, Avenue A / Razorfish - helps
    advertisers integrate search, display media, video and emerging
    technologies into their media buying programs
For those not familiar with podcasting, Wikipedia defines it as "...a web-based broadcast medium in which files are made available online in a way that allows software to automatically detect new files (generally via RSS), and download them." According to an April 2005 study by Reuters using research from the Pew Internet and American Life Project, "Twenty-nine percent of U.S. adults who own MP3 players like Apple Computer's iPod say they have downloaded podcast [or traditional radio] programs from the Internet."

About Ecast

Founded in 1999, Ecast Inc. ( is privately owned with offices in San Francisco. Ecast owns and operates a Location-Based Broadband Network that combines a digital media proprietary software platform, a US-wide broadband network and pay-per-use devices such as ad-serving, digital jukeboxes and games consoles. The platform enables the secure delivery, management and accurate administration of rights usage. Ecast's platform has become the out-of-home digital jukebox standard, powering units built by the leading jukebox manufacturers in the United States. Visit the Ecast Internet pressroom at

Contact Information

  • Media contact (only):
    Hillary Smoot
    Schwartzman & Associates, Inc.
    Tel: 310-789-2446