SOURCE: Ecast

Ecast

March 14, 2011 06:00 ET

Ecast Showcases New Social Media Bundle, Juke 4, Concierge Solution, Plus Sneak Peek of Social Media Appliance at SXSW Interactive Expo

Meet "Road to Austin" Indie Band Zion I and The Grouch at Ecast Booth 535/634

AUSTIN, TX--(Marketwire - March 14, 2011) - Ecast (www.ecastnetwork.com), a leader of in-location interactive media solutions, and Bay Area hip-hop favorites, Zion I and The Grouch, culminated their music collaboration, "Road to Austin," at SXSW which opened Friday. Patrons who entered to win a trip to SXSW and followed Ecast's Facebook page (www.facebook.com/ecastmusic) and blog entries of the band's tour stops en route to Austin -- and all SXSW Expo attendees -- can meet the group at Ecast's booth, #535/634 Wednesday and Thursday, March 16 and 17, from 2-4pm.

In addition to meeting the band live at the booth, show-goers, by using a QR code, can watch "One," a Zion I and The Grouch video, download "RockIt Man," for free and be on hand for other freebies. Zion I and The Grouch will release their latest album "Heroes in the Healing of the Nation" directly following the festival on March 22nd.

Also at the booth, Ecast will be previewing its new Social Media Appliance, an interactive, touch-screen media device whereby locations can authenticate patrons' check-ins to their venues -- and patrons can check out a location's great deals and special offers, access social media, other apps and games. In addition, the Social Media Appliance enables location owners to optimize the value of their social media marketing efforts. Attendees can also experience Ecast's new Social Media Bundle, a suite of the most popular social media apps that provide a powerful marketing tool box for Ecast's jukebox network of bars, taverns and clubs, as well as for other high dwell-time hospitality venues via the Social Media Appliance. Other new products being shown are Juke 4, a new version of the Ecast jukebox software that delivers a whole new music experience to the 40 million-plus patrons across the Ecast network. Finally, Ecast will demo its robust Concierge solution designed for hospitality, sports and retail destinations whose patrons will benefit from access to interactive wayfinding, integration with third party apps and relevant content.

Ecast SXSW Product Lineup:

Juke 4:

  • UI: A brand, new look-and-feel for the Ecast jukebox interface delivering an enhanced consumer experience that ups the engagement factor.
  • Improved Search: The "search" feature has been improved to deliver better, more relevant results and meet consumer expectations -- from a more prominent search button to a highly intuitive keyboard that anticipates users' keystrokes. Based on artists rather than albums, the enhanced search function enables music discovery, introducing patrons to popular songs from similar artists and bands.
  • Music Recommendations: Using proprietary data from millions of song plays, Ecast's new feature recommends the songs most played by other patrons at the individual location or across the entire Ecast network.
  • Popularity: The new "Most Popular" feature enables users to browse lists of popular songs, as well as artists and albums. Dynamic and updated regularly, "most popular" tracks can be chosen by patrons from what's popular at a specific location or across the network. Similarly, when patrons begin to type in an artist's name on the virtual keyboard, the name of the most popular artist appears immediately after the first few letters are entered.

Social Media Bundle:
Ecast introduces an integrated suite of social networking apps offering locations the marketing and engagement power of the most popular social media apps. The Social Media Bundle provides an unmatched promotional platform to engage high-value consumers with fresh, dynamic content to increase dwell time and drive transactions. The innovative integration creates a consistent and fluid process for broadcasting social networking data to consumers at locations, while streamlining the process for venues. The bundle includes: Foursquare; Facebook Photos & Flickr; Twitter & Facebook wall posts; Facebook Events which enables broadcast of local events; and Posters/Billboards, a location promotional tool.

Social Media Appliance
A sneak-peek at Ecast's new countertop touch-screen appliance that provides locations with a critical touch point with their best customers and a way to leverage those customers' social graphs; the appliance features the Ecast social media bundle and other popular applications, including:

  • Foursquare: Popular location check-in application to bestow VIP status, special offers/deals
  • Facebook/Flickr Photos: Most popular FB application over 3B photos posted per month
  • Facebook Wall Posts & Twitter: Dynamic updates with new posts; stream Twitter Topics or location's own Twitter feeds
  • Facebook Events: Feed from FB Events -- either a location's or brand sponsor's event
  • Posters: Location promotional tool to promote special offers, special events
  • CabFinder: Delivers top Yelp cab services based on zip code
  • Games: Interactive, engaging games to increase dwell time
  • Wayfinder: Interactive map to locate other services/stores in a given area

Concierge Solution
Ecast's Concierge Solution provides hospitality venues, sports stadiums and retail malls with an interactive solution to deliver valuable guest, sports fan and shopper services with a single touch to enhance the consumer experience and dramatically increase overall customer satisfaction. Applications include wayfinding, Yelp, Google Maps, Flight Status, Facebook, and Twitter, as well as integration with customer loyalty programs and news feeds such as weather and sports scores. Seamless integration with the Internet, mobile and social applications ensures Ecast's Concierge Solution provides an experience that's as sophisticated and on-the-go as today's media savvy consumers.

About Ecast

For over ten years, Ecast has been a leader of in-location, interactive media solutions. An early pioneer, Ecast built the first 100% broadband hospitality network which today delivers digital music, games, entertainment, information and advertising to 10,000 bars, taverns, and nightclubs across the U.S. in the top DMAs. Ecast's powerful platform facilitates proximity marketing by enabling multi-directional, multi-modal conversations through the contextual delivery of rich media, social media, and mobile apps via its cloud-based networks. Ecast's solutions provide the functionality and measurement of the Internet by utilizing web-based technology to serve targeted and relevant on-demand content including interactive advertising, video, contests, games, apps and music across diverse vertical markets from hospitality venues to branded retail stores. Leveraging the personal impact of touch combined with the interactivity and targeting of the Internet, Ecast delivers unsurpassed consumer engagement and is redefining the way consumers are entertained, informed and engaged.

Contact Information

  • Contact:
    Anita Malnig
    Right Brain Marketing
    Ph (415) 794-8368
    Email Contact