SOURCE: East Coast Diversified Corp.

June 16, 2014 08:15 ET

ECDC Opens StudentConnect Advertising Platform to Businesses

StudentConnect Advertising Aggregation Platform (SCAAP) Offers a Highly Localized Web Based Advertising Program

MARIETTA, GA--(Marketwired - Jun 16, 2014) - East Coast Diversified Corporation (OTCQB: ECDC), today announced that it has launched and opened to the public and businesses, a web based advertising platform for StudentConnect Inc., its wholly owned subsidiary.

SCAAP offers advertisers one of the most targeted and result driven advertising platform. Advertisers have the flexibility to advertise to parents at individual schools, group of schools, districts wide, state(s), regional or nationally. The system allows advertisers to deliver text and email messages, with coupons or website links. Additional advertisements options will be available on the StudentConnect Mobile App. Ads posted on SCAAP are similar to Ad Clicks. Parents receiving ads on SCAAP have opted in for the program and are expecting to receive the ads.

SCAAP delivers significantly higher response rate than any other advertisement program. Unlike traditional ads with 2-5% response rate, more than 90% of participating parents open messages related to the safety of their children and view the associated ads. Brands can experience increased sales and brand loyalty from participating parents while improving the corporate image with local communities.

Advertisers can now register on the StudentConnect Advertising Platform (SCAAP). Sponsoring advertisers can reach parents of students in K-12. StudentConnect allow schools to reduce operating costs by eliminating transportation management costs, increase efficiency of the transportation program while making the process safer and more transparent to parents. StudentConnect will be showcased at the Verizon booth during the Georgia Association People Transportation event June 18, 2014.

"For less than the cost of creating and distributing a flyer or coupon, StudentConnect can deliver result to participating advertisers faster and better than most advertising program on the market. Small and large corporation can improve sales and brand loyalty with our program," said Kayode Aladesuyi, ECDC CEO.

StudentConnect has executed agreements with schools in: AR, CA, KY, LA, GA, SC and Texas.

About East Coast Diversified Corporation (ECDC.PK) -- ECDC is a holding corporation with a diversified group of technology companies. Its business portfolio includes companies offering technology for logistics and asset management, school transportation safety and social media applications.

For more information on SCAAP please visit:

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

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