SOURCE: IXI Corporation

November 29, 2006 11:25 ET

Echelon Marketing Group's Don Neal to Discuss "The Road to Relevance… Targeting the Most Viable and Valuable Prospects" at 2006 NCDM Conference in Orlando, Florida

Industry Leader to Reveal How Marketers Can Leverage New Spending Data and Advanced Analytics to Reach Those With Attitude and Affluence

MCLEAN, VA -- (MARKET WIRE) -- November 29, 2006 -- Echelon Marketing Group's President, Don Neal, is scheduled to present at the National Center for Database Marketing's (NCDM) Winter Conference to be held in Orlando, Florida. He will deliver "The Road to Relevance: Attitude - Affluence = Aspiration," on Tuesday, December 12, 2006 at 3:30 p.m.

"Marketers have reached a plateau in the effectiveness of traditional categories of consumer insight -- geographic, demographic, psychographic, and behaviorgraphic," explains Neal. "By leveraging a new generation of targeting strategies, tools, and advanced analytics, marketers can more efficiently find and communicate with their best customers and prospects."

Attendees will learn how marketers can leverage new spending data and advanced analytics to:

--  Determine who can afford their brand today;
--  Measure and quantify an individual's potential lifetime value;
--  Understand which current customers have the ability to trade up; and
--  Differentiate among prospects who just love the brand versus those who
    love the brand and have the spending capacity to afford it.
For more information about Echelon Marketing Group, please visit For more information about the NCDM Winter Conference and to register, please visit

About Echelon Marketing Group

Echelon Marketing Group provides strategic marketing solutions built on proprietary economic data and customized analyses. Echelon helps clients achieve more accurate targeting, more compelling offers and a more powerful and personal brand connection: in a word, relevance. Echelon's solutions are built on a platform of Econographic Data derived from over $18 trillion in consumer assets. This information helps provide the most accurate and predictive measure of a household's discretionary spending capacity: Economic Insight.

Based in McLean, VA, Echelon Marketing Group is a division of IXI™ Corporation. For more information, visit

Note to editor: To arrange an interview with Don Neal, or for a bylined article, please contact Linda Barba at or 610-889-2036.

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