SOURCE: Echo Automotive

January 29, 2013 09:25 ET

Echo Automotive Welcomes 2 Time Indy 500 Winner Arie Luyendyk to Advisory Board

INDIANAPOLIS, IN--(Marketwire - Jan 29, 2013) - Echo Automotive, Inc. (OTCQB: ECAU) ("Echo Automotive" or the "Company"), a developer of technologies enabling the cost effective conversion of existing fleet vehicles into fuel efficient hybrids, wishes to announce and is very pleased to welcome celebrated motorsports personality and industry advocate, Mr. Arie Luyendyk to its Advisory Board.

"As well as his extraordinary skills on the racetrack, Arie is passionate, informed and engaged as a supporter of automotive innovation," comments Echo COO and Managing Director, Patrick van den Bossche. "We are thrilled to have his expertise, enthusiasm, visibility and broad industry relationships to aid us as we spread the word about the exciting possibilities our EchoDrive™ system offers. I have known Arie for a number of years and it's a real pleasure to draw on his experiences as a consummate professional, especially in the area of automotive innovation."

Arie Luyendyk began his racing in the early 1970s with a number of European national titles then moved to the United States in 1984 where he immediately won the Super Vee championship. He ran his first full Champ Car season in 1985 winning the rookie of the year title for both the season and at the Indianapolis 500. His first win in the series came in 1990 where he won the Indianapolis 500 with a record average speed of 185.981 mph (299.307 km/h) that still stands to this day. He took his second Indy win at the 1997 race after qualifying for pole position. During this period, he also qualified as Indy 500 pole sitter in 1993 and again in 1999 and further enjoyed his selection to participate in the 1992, 1993, and 1998 editions of the prestigious International Race of Champions. After a brief retirement at the end of 1999 he returned to the Indy 500 in 2001 and 2002, but after an accident during practice in 2003 he retired from the series. Other memorable victories during his career include the 24 Hours of Daytona and the 12 Hours of Sebring. In a testament to his impact on the sport, the last corner of the Zandvoort race track in the Netherlands carries his name. He is a well-respected statesman for the sport both at home and abroad with ongoing interests in many different facets of the industry.

Arie Luyendyk comments, "When I was approached to look things over, I was impressed to find such a well-considered business offering really smart technology aimed at such a clearly defined market. The fleet vehicle sector is a potentially huge opportunity and the Echo team is very focused on that. In racing, efficiency is always an advantage and therefore I have a great appreciation of Echo's dedicated approach. I am looking forward to supporting the Company's efforts and am very pleased to be affiliated with them."

Echo Automotive's President, Jason Plotke, states, "Our EchoDrive™ system offers a significant opportunity to propel vehicle fleet operators towards a cost effective hybrid solution almost immediately. We are grateful to have the depth and breadth of Mr. Luyendyk's background behind us as we ramp up our launch efforts and look forward to working closely with him as we continue to build our business."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, visit our website at:

About Echo Automotive, Inc. (OTCQB: ECAU)
Echo Automotive, Inc. develops technologies and products designed for cost effective conversion of existing vehicles into highly fuel-efficient hybrids and plug-in hybrids. EchoDrive™ is the Company's flagship product launched in late 2012 as an integrated hybrid system aimed at converting existing fleet vehicles to electrically assisted powertrains offering fleet managers an immediate low cost alternative to the high capital investment of relatively unproven, all-new electric vehicle designs. The key to Echo's strategy is the bolt-on nature of its solution that introduces little or, in some cases, no additional points of failure, making it very low risk compared to competing solutions. To find out more please visit

Notice Regarding Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this news release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new technologies and development stage companies. These forward-looking statements are made as of the date of this news release and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our current report on Form 8-K filed October 15, 2012, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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