SOURCE: EchoMail

February 16, 2007 21:55 ET

EchoMail -- The Choice of Non-Profits

CAMBRIDGE, MA -- (MARKET WIRE) -- February 16, 2007 -- Do non-profits find it any less challenging when it comes to critical business challenges like customer acquisition, retention, and customer care? While the term "not for profit" could be a policy statement, non-profits are under no less stress when it comes to staying ahead. Their entry into highly competitive areas like lifestyle, broadcasting, banking and consumer goods brought them into direct competition with the big players; their limited budgets laid a high stress on ROI. This underlined the need for a communication mechanism that could enhance reach and response. As a company driven by a passion for the Arts and to lend a voice to the budding amateur, serving the cause of non-profits came as an extension of its belief and a welcome challenge, and EchoMail soon became the preferred communication partner for a cross section of non-profits. A quick look at its diverse non-profit customer base and their use of EchoMail tools:

The Green Guide Institute

Green Guide is the nation's leading ecology conservation and nature food champion with a mission of enhancing quality of life and making the earth a better place to live. It believes in healthy living through healthy eating and provides usable information on natural and organic alternatives to food and life style products. EchoMail helps Green Guide organize its database scientifically and educate its target audience through targeted/customized newsletter campaigns.

Solomon Guggenheim Museum

A holistic communication strategy adopted by Solomon Guggenheim Museum using EchoMail tools helps it to scientifically store its member/donor database, intelligently analyze and rout inbound E-Mail to relevant departments and enable quick and quality response, send well designed campaigns on what is happening and what is planned at the museum. This brought the museum close to its patrons and aided in driving higher visitor traffic.

National Public Radio

NPR (National Public Radio) non-profit radio network and internationally acclaimed producer and distributor of non-commercial news, talk and entertainment uses EchoMail's customer care tool to feel the pulse of its listener base, and respond effectively to large volumes of feedback E-Mail.

EchoMail is a Cambridge-based technology company and pioneer in E-Mail management. It made a dramatic entry into the world of E-mail management when it won a contest by the Clinton administration and became the official E-Mail management agency for the White House. It serves a wide array of customers from Fortune 1000 to SBEs.

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