SOURCE: eclat Marketing Inc.

April 10, 2012 10:12 ET

eclat Marketing Inc. Brings Payment By Results (PBR) PR to the US for B2B Tech Companies

Adopting the Same Successful Business Plan Initiated by Its UK Sister Firm, eclat Marketing Inc. Shifts the PR Focus From Hours to Results

NEW HARTFORD, NY--(Marketwire - Apr 10, 2012) - eclat Marketing Inc., a PR agency offering services such as Digital PR and Telecoms PR for technology and telecoms businesses in North America, announced today the introduction of its Payment By Results system.

Launching in the US this past January, eclat Marketing Inc., is the US presence of its UK sister firm éclat Marketing, and has imported the popular PBR business structure. By throwing out the antiquated hours tracking way of doing business it is able to focus on what is really important; results.

How PBR works is that a percentage of the client's budget is put aside as a set retainer fee. The rest is dependent entirely on the success of mutually agreed upon pre-determined goals for the month. Only when those goals are met, is the remaining part of the budget paid. Goals are determined by an analysis of reasonable market outcomes as well as taking into account the clients long-term goals and objectives.

"Where many PR Firms will stop work once they meet their contractual hour obligations and charges more for overages, éclat continues working and does not tack on fees, there is no such thing as a success overage," said Joshua Kail, Vice President of eclat Marketing Inc. ""The PBR structure means we keep focus until the clients' objectives are met, because we have a vested interest in that success."

eclat Marketing Inc. is always on the lookout for new and innovative high tech clients interested in the B2B market and available to discuss PBR to all who are interested.

About eclat Marketing Inc.
éclat Marketing Inc. is a business-to-business PR consultancy with a difference specializing in
technology PR. We combine consistently high standards with strategic insight to produce outstanding results for our clients with our digital, telecoms & technology PR services. We offer clients a unique 'payment by results' service, which means you pay according to the results we achieve against pre-agreed objectives.

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