SOURCE: eClerx


August 05, 2014 11:26 ET

eClerx Launches Digital Analytics & Reporting Solution, Allowing Marketers to Offload Time-Consuming Analytics to Focus on High-Value Insights

Expertise in Process Optimization and Analytics Reporting Cuts Costs While Increasing Efficiency of Entire Digital Insights Team

NEW YORK, NY--(Marketwired - Aug 5, 2014) - Transforming data into insights requires marketers to possess a diverse set of advanced skills in data management and data interpretation. Often marketers fall short on generating insights from data because they are spending a disproportionate amount of time gathering and structuring data for analysis. eClerx, a leading provider of knowledge and business processing, today announced its Digital Analytics & Reporting Solution to aid marketers in the collection, visualization and quality assurance of data analytics. 

"eClerx has deep experience supporting some of the largest and most sophisticated digital analytics organizations in the world," said David Nelson, digital analytics lead, eClerx. "We tackle the time-consuming yet critical heavy lifting of reporting and analytics that gets in the way of an in-house marketing team's focus on strategic and innovative projects. eClerx has built an ultra-efficient, scalable methodology to help organizations increase efficiencies and cut costs by building customized solutions that provide structure, rigor and scalable reporting."

Analytics conducted by in-house marketing teams is integral for understanding and optimizing omni-channel strategies. Unfortunately, due to a lack of time and process expertise, marketers rarely have the capacity to conduct table stake analytic activities -- reporting, basic ad hoc analysis and data quality audits. By leveraging the eClerx Digital Analytics & Reporting Solution, internal teams are able to refocus their time on strategic tasks, including data interpretation and communicating insights to stakeholders. 

eClerx's Digital Analytics & Reporting solution includes:

  • Reporting and Analytics: An end-to-end reporting solution that includes business requirements gathering, dashboard design, automation and process optimization and report distribution management. The solution includes first-level diagnostics and ad hoc analysis support.
  • Data Quality Assurance: Identification of outliers and changes to trends; root cause analysis on suspected data quality issues; tag audits to highlight the completeness and consistency in tagging execution; tag validation support to ensure accurate tracking of new or changed variables.
  • A/B Testing and Optimization Support: A/B test campaign development; test QA for pre-launch and post-launch; A/B test analysis.

About eClerx
eClerx provides critical business operations services to more than 30+ global Fortune 500 clients, including many of the world's leading financial services firms, online retail and distributors, interactive media and entertainment, high tech and industrial manufacturing, travel and leisure, and software vendors, through operational support, data management and analytics solutions. Incorporated in 2000, eClerx is India's first and only publicly listed knowledge processing (KPO) company and is today traded on both the Bombay and National Stock Exchanges of India. eClerx was ranked as one of Forbes Asia's 200 Best Under a Billion List and named as finalist in Teleos' Most Admired Knowledge Enterprise award. eClerx employs over 6,000 employees across its six Indian delivery centers and offices in Mumbai, Pune and Chandigarh plus global client relationship locations in New York, Philadelphia, London, Silicon Valley, Austin, Dublin and Singapore. For more information, please visit

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