SOURCE: eClerx


April 03, 2014 10:04 ET

eClerx Launches Product Information Management Solution to Help Retailers Solve Omni-Channel Data Complexities

New Turnkey Solution Enables Marketers to Increase Product Data ROI in a Rapidly Changing Customer Landscape

NEW YORK, NY--(Marketwired - Apr 3, 2014) - eClerx, a leading provider of knowledge and business processing, today announced a new solution to address the opportunities and challenges associated with product catalogs and product information management (PIM) for retail product marketers. This new solution is designed to streamline merchant channel marketing to deliver increased ROI, improve customer experience, standardize attribution processes and eliminate revenue and margin inconsistencies.

"The rapid adoption of mobile has created a more complex environment for retailers, requiring their product data to work harder, better and more efficiently," said Scott Houchin, Managing Principal at eClerx. "By augmenting, accelerating and improving the quality of our clients' data management, eClerx delivers unmatched ROI and a world-class customer experience."

The retail consumer experience continues to evolve with the proliferation of new online and mobile purchasing channels, and the ways through which shoppers interact with product data are changing. In fact, according to Forrester Research, 44 percent of all retail purchases are influenced by online product content.1 To ensure businesses are able to navigate this rapidly changing internet economy, merchants must embrace omni-channel approaches in order to support a world-class customer experience, regardless of time, region or channel.

As a leader in product data management, eClerx has built a highly-experienced, process-focused solution to cost-effectively augment, accelerate and improve the quality of data management activities for marketers. Through a blend of deep domain expertise, best practice experience and capacity across multiple industries and verticals, eClerx addresses the data process support demands created by omni-channel marketing strategies and enables the merchant to drive competitive success via a well-planned and supported PIM framework.

Today's new PIM Solution includes:

  • Digital Marketing Services: Cost-effectively solve complex data problems via data management, analytics, insights and reporting tools and commerce and content management services;
  • Product Data Management: Gain competitive advantage by efficiently and effectively managing product data across multiple channels, regions, SKUS and vendors;
  • Omni-channel Support: Improve all stages of the data management lifecycle during catalog expansion process;
  • Product Catalog and SKU Life Cycle Management: Ensure product data and virtual shelves are organized and stocked, with alignment of product data and merchandising data;
  • Data Cleansing and Standardization: Improve commerce across channels, eliminating rework costs and poor customer experience;
  • Product Data Enrichment and Attribution: enhance product data with rich content and detailed attribution in order to improve product content consumption and the customer experience;
  • Product Data Quality, Data Stewardship and Data Governance: accelerate governance, confidence, and insights to improve your bottom line and competitiveness;
  • Data Profiling, Reporting and Analysis: Derive actionable insights when dealing with massive volumes of data and large scale commerce.

About eClerx
eClerx provides critical business operations services to more than 30+ global Fortune 500 clients, including many of the world's leading financial services firms, online retail and distributors, interactive media and entertainment, high tech and industrial manufacturing, travel and leisure, and software vendors, through operational support, data management and analytics solutions. Incorporated in 2000, eClerx is India's first and only publicly listed knowledge processing (KPO) company and is today traded on both the Bombay and National Stock Exchanges of India. eClerx was ranked as one of Forbes Asia's 200 Best Under a Billion List and named as finalist in Teleos' Most Admired Knowledge Enterprise award. eClerx employs over 6,000 employees across its six Indian delivery centers and offices in Mumbai, Pune and Chandigarh plus global client relationship locations in New York, Philadelphia, London, Silicon Valley, Austin, Dublin and Singapore. For more information, please visit

1 "US Cross-Channel Retail Forecast, 2011 To 2016," Forrester Research, July 2012

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