SOURCE: AIIM - The ECM Association

July 11, 2007 08:10 ET

ECM End Users Looking for BPM Opportunities

New AIIM Study Finds BPM Still Suffers From Lack of Best Practices, Clear Leadership and Strategy

SILVER SPRING, MD--(Marketwire - July 11, 2007) - AIIM - The Enterprise Content Management Association releases results from its new Industry Watch study "BPM: Not Just Workflow Anymore." The study of over 800 end users, sponsored by Xerox Global Services, found that although most organizations have embarked on BPM initiatives, there exist few best practices.

"The BPM market is at a relatively less mature stage than the ECM market," states AIIM President John Mancini. "But the survey demonstrates that increasingly end users are seeking to leverage their ECM investments through a more systematic focus on organizational processes."

According to Carl Frappaolo, AIIM's Vice President, Market Intelligence, "Despite the great potential benefits associated with BPM, there exist many challenges to doing it right. BPM initiatives must be preceded by clear executive leadership, detailed process design and a business strategy ripe with internal culture issues. Education at all levels of the organization should be undertaken early on. 70% of respondents identified a moderate or greater need for internal BPM education, with 4% stating the need was urgent."

In addition to the people issues, BPM requires a fair deal of integration with other technical systems, further compounding the challenge of a successful implementation. "Despite this, most organizations reported an expected payback period of 3 years or less from their BPM projects," states Frappaolo.

To download the Full Study, go to

Key Findings:

--  While 68% of organizations identified a specific group responsible for
    BPM, no single group emerged as a trend or best practice across
    organizations.  IT was the number one identified owner of BPM, but received
    only 21% of responses, closely trailed by President, COO, CIO and "other."
--  22% reported cross department/enterprise-wide installations with BPM,
    with another 32% implementing at the departmental level only.
--  39% felt hard dollar justification of a BPM initiative was very
    important within their organization.
One clear trend that emerged from the survey was the identification of customer service and back office operations as the most frequent foci of initial BPM initiatives. Although many (51%) organizations are considering compliance applications as a focus for BPM, a much smaller number (18%) have actually implemented BPM in a legal/compliance application.

Current attitudes regarding outsourcing or utilizing BPM in a SaaS (Software as a Service) model suggest that this segment of the market has not yet evolved. Nearly half the respondents (47%) stated that implementation of BPM as a SaaS was "not likely," with another 25% stating it was only "somewhat likely." Lack of control and security issues were cited as the top two reasons for the concern over BPM in a SaaS model.

About the Survey

This Industry Watch survey on BPM was conducted during May 2007, and was administered through an online survey instrument, A total of 812 end users participated in the survey.

Half of the participants in the survey (50%) were from fairly large organizations (more than 1,000 employees). Mid-sized organizations (defined as those with between 100 and 1,000 employees) comprised 26% of the survey participants, the remaining 24% from small (defined as less than 100 employees) organizations. 65% of the respondents were from the U.S., 3% from Canada, 5% from the United Kingdom, and the remaining 30% spread across multiple countries.

There was a wide distribution in vertical industries represented by the survey participants, with the largest participation from government (all levels) end users (20%); followed closely by financial services -- banking and insurance (19%); consultants and engineering (13%); utilities, oil & gas (7%) and manufacturing (6%).

In terms of the job functions of the participants, there was a close alignment with the overall distribution of the AIIM membership. IT and records management specialists each represented 23% of the survey participants, followed by those focused on document management (18%), senior executives (9%) and line of business managers (8%).

About AIIM ( - The Enterprise Content Management Association

AIIM is the international authority on Enterprise Content Management (ECM) -- the tools and technologies used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM enables four key business drivers: Continuity, Collaboration, Compliance, and Costs.

For over 60 years, AIIM has been the leading non-profit organization focused on helping users to understand the challenges associated with managing documents, content, records, and business processes. Today, AIIM is international in scope, independent, implementation-focused, and, as the representative of the entire ECM industry -- including users, suppliers, and the channel -- acts as the industry's intermediary.

As a neutral and unbiased source of information, AIIM serves the needs of its members and the industry by providing educational opportunities, professional development, reference and knowledge resources, networking events, and industry advocacy. Visit AIIM President John Mancini's Industry Watch Blog at and the Taking AIIM Blog with Carl Frappaolo at

Contact Information

  • Contact:

    Beth Mayhew
    Director of Marketing
    Email Contact

    Carl Frappaolo
    Vice President, AIIM Market Intelligence
    Email Contact

    AIIM - The ECM Association
    1100 Wayne Avenue, Suite 1100
    Silver Spring, MD 20910