SOURCE: Half the Sky Designs

September 08, 2008 15:20 ET

Eco-Chic Bags for Knitting, Sewing and Crafting Supplies: Crafting Author and TV Personality Marty Stevens-Heebner Becomes Award-Winning Handbag Designer

LOS ANGELES, CA--(Marketwire - September 8, 2008) - How do you take your crafting skills and make them into a successful business? Marty Stevens-Heebner, who is known to many as a featured expert on DIY Network's "Craft Lab" and HGTV's "Crafters Coast to Coast," launched her award-winning Rebagz™ handbag line just one year ago and already her bags have appeared in 300 stores throughout North America, Central America and Europe. The vivid handbags produced by her company Half the Sky Designs LLC are hand woven using recycled juice packs or they are stitched together from artfully cut recycled nylon rice sacks to make stylish backpacks, totes, clutches and more.

"I'm always thinking like a crafter," says Stevens-Heebner. "So, when I designed some of the larger bags, I knew they'd be perfect for carrying everything from balls of yarn and yards of fabric, to glue bottles and boxes full of beads. Just as importantly, the bags in my Rebagz line are as colorful and stylish as the projects crafters like to make. That way, they'll be that much more inspired." Stevens-Heebner has co-authored one book, "Beading Vintage-Style Jewelry" (Lark Books/Sterling Publishing), and she is writing another that will be published in February 2009 entitled, "Altered Shoes: A Step-by-Step Guide to Making Your Footwear Fabulous" (F & W Publications). Her work has appeared on the cover of "Belle Armoire" magazine and it has been featured in several other publications.

Knitters, sewers and crafters of every kind can easily fit all their supplies in Rebagz' roomy Carry Anything Anywhere Bags, Cinchy Totes, Large Tie Totes or On the Go Bags. Each style comes in a variety of colors and designs, and each bag is lightweight, sturdy and easy to care for. These large bags retail for $71 to $95 each.

Half the Sky Designs also offers Rebagz in smaller styles, including the Biz Card & Coin Purse, the multi-pocketed Sport Pouch and the new Life is a Circle Bag, which was voted "Best in Show" by New Age Retailer at the New York International Gift Fair in August 2008. These smaller bags range in price from $15 to $62.

Celebrities who own Rebagz include Angelina Jolie and Brad Pitt, Heidi Klum, Christina Aguilera, Halle Berry, Sheryl Crow, Serena Williams and America Ferrera, who has worn her Rebagz Large Tie Tote in several episodes of ABC's "Ugly Betty."

A former human rights worker, Stevens-Heebner works closely with the people in the Philippines who make her handbags, ensuring that they are treated well and paid fairly. Her aptly named company references the adage, "Women hold up half the sky," paying homage to the many women who work with Half the Sky Designs.

For more information and additional styles visit or call 818-376-0125.

Contact Information

  • Contact:
    Lisa Elia PR
    Phone: 310-479-0216
    Fax: 888-548-5950
    e-mail: Email Contact