SOURCE: Winning Brands Corporation

January 31, 2007 11:11 ET

Eco Sector: A Challenge to World Investment Industry

Finding and Nurturing Green Companies Vital for the Planet, Says Winning Brands CEO

BARRIE, ON -- (MARKET WIRE) -- January 31, 2007 -- Winning Brands Corporation CEO Eric Lehner (PINKSHEETS: WNBD) (www.WinningBrands.ca) has invited and challenges the world's investment community to share responsibility for dealing with mounting global environmental problems. On the eve of the release in Paris of the IPCC (International Panel on Climate Change) latest report on February 2nd Lehner encourages the international investment community to recognize that money managers have become the most powerful agent for positive change in the world. In excerpts of an interview granted by Lehner in an upcoming trade publication to be published in February he sets out the practical steps which private & institutional investors can take immediately, together with the governments that regulate them.

At the heart of these recommendations is the recognition by individuals and institutions involved in investment that they more than anybody can determine which worthwhile projects lead to breakthrough applications in the global economy and security. With severe dislocations and adjustments of a global scale predicted to arise from global climate change, Lehner feels that the gatekeepers of investment should reflect deeply upon the power of their purse. "The investment community can take a leadership role in this pivotal moment in human history by making the environment a 'mainstream' area once and for all. From now on, every investor, every investment banker, every fund manager and the entire body of the sophisticated international money management system should make a company's environmental positioning the starting point, not merely a nice fluffy afterthought," says Lehner.

He adds, "The paradox is that environmental industries are often the least sophisticated financially. They are usually started by people who care, but with ideas that are much better than the meagre capitalization they work with. The definition of environmental needs to start including all businesses and industries that foster ecological sustainability through the avoidance of pollution as well as supporting social cohesion in the political sense. Whether it's bio-dynamic organic farming in matters of agriculture, ending urban sprawl in real estate development, or any of the vast array of creative solutions that are languishing in the hands of underfinanced eco companies and inventors -- the investment community is the singularly vital catalyst to implementing new paradigms." He concludes that the "'Eco Sector' should become a term that is obsolete as soon as possible; climate change is a warning that everything is 'Eco Sector' because everything leaves a footprint -- especially the choices of the investment community of which practices to underwrite."

Winning Brands Corporation mission is to replace hazardous chemicals in widespread use with safer alternatives. Winning Brands' product range includes consumer and industrial versions of Winning Colours® Multi-Cleaner as well as Solvent Free Solutions™ alternatives to toxic Dry Cleaning solvents and other environmental cleaning solutions.

Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Nbr. 32

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