SOURCE: Ecoark Holdings, Inc.

Ecoark Holdings, Inc.

November 21, 2016 07:30 ET

Ecoark Holdings, Inc. to Rebrand its Fresh Produce Subsidiary as Zest Labs

Zest Labs, through its breakthrough Zest Fresh solution, delivers a technology-centric approach to significantly reduce the 33% post-harvest fresh produce waste

ROGERS, AR--(Marketwired - November 21, 2016) - Ecoark Holdings, Inc. ("Ecoark") (OTCQB: EARK), a provider of a growing suite of proprietary technologies and services that drive sustainability and facilitate sustainable growth for a wide range of clients, today announced Intelleflex, its fresh produce wholly-owned subsidiary, will be rebranded as Zest Labs.

Zest Labs' innovative fresh produce solution aimed at reducing post-harvest food loss will be named Zest Fresh™. Zest Labs will retain the Intelleflex brand for its award winning wireless sensor hardware products.

"The Zest brand reflects our passion and enthusiasm for solving the problem of post-harvest food waste and improving business efficiencies and environmental sustainability for our customers," said Peter Mehring, CEO of Zest Labs. "We have an opportunity to dramatically improve the quality consistency of perishable food for both consumers and retailers across the globe. We believe Zest Fresh is a breakthrough that will significantly reduce the 33% post-harvest waste while improving quality consistency, supply visibility, food safety, and profitability."

Reducing food loss remains a significant goal for grocery retailers, restaurants, farmers, and food service companies, as they look to improve profitability for their investors and sustainability for their communities. Zest Fresh is a modern solution that addresses quality consistency shortcomings by combining cloud, mobile, and cost effective item-level condition monitoring technology with real-time analytics to empower workers to maintain freshness across the fresh food supply chain.

"We are excited to launch the Zest brand and for the enormous opportunity in front of us to significantly decrease supply chain inefficiencies and food waste," said Randy May, Chairman and CEO of Ecoark Holdings, Inc. "We truly believe Zest Fresh represents the next generation of quality management for post-harvest fresh food that increase farmers' and retailers' profitability while improving sustainability and also putting a higher quality product on the table of citizens across the world."

The USDA recently estimated the amount of total food loss in the U.S. to be $161B, creating a significant opportunity for Zest Labs to help farmers and retailers to be more efficient with fresh produce in the supply chain and reduce environmental impact and operating costs tied to post-harvest waste.

To learn more about Zest Labs, please click here.

To watch a video about Zest Fresh, please click here.

About Ecoark Holdings Inc.

Based in Rogers AR and founded in 2011, Ecoark Holdings, Inc. is a growth-oriented company based in the retail and logistics hub of Northwest Arkansas. Ecoark's portfolio of technology solutions increase operational visibility and improve organizational transparency for a wide range of corporate clients.

Ecoark's technologies fight waste in Operations, Logistics, and Supply Chains across the evolving global economy. Ecoark's portfolio of companies and technologies work to integrate people, processes, and data in order to overcome ingrained operational hurdles and create new revenue streams.

Ecoark's vision is to expose the cycles of waste that reduce efficiency and cost effectiveness across the business landscape. Ecoark's strategically acquired subsidiaries have anticipated and responded to key economic factors impacting every business today.

Ecoark addresses these vital economic factors through four active subsidiaries, Zest Labs, Eco3d, Pioneer Products, and Magnolia Solar.

For more information, please visit www.ecoark.com.

Forward Looking Statement:

This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern; adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law.

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