April 18, 2012 11:00 ET

Ecobe Launches at DEMO

Ecobe Profit Sharing Search Engine

SANTA CLARA, CA--(Marketwire - Apr 18, 2012) - DEMO Spring 2011 Alpha Pitch winner, Ecobe, returns full circle to launch Ecobe ( search page at the DEMO Spring 2012 conference.

Ecobe is a search engine that recognizes the value of content providers and their importance in making a healthy, sustainable Web ecosystem.

"Ecobe may very well change how we define a successful search engine," said Matt Marshall, executive producer of DEMO. "Content providers, who have been ignored for so long, now have a voice through Ecobe's innovative search platform."

The company's patent determines the relative contribution rate of a site or page (content providers). 40% of the gross profit is distributed to content providers based on their relative contribution rate to the search results. The company arrived at 40% after analyzing financial records of top global search engine companies, such as Google. Their findings revealed that a search engine can allocate 40% of its gross profit and still be competitive.

Ecobe holds a profit sharing patent that determines relative valuation based primarily on the number of clicks to a domain. Other web analytics can be factored into the valuation. The company has patents and patents pending in Korea and China, Europe, Japan, and the U.S.

"I saw the relationship between content providers and search engines as the fundamental flaw of the web," said Seuk Weon Song, CEO and Founder of Ecobe "There's no incentive for a newspaper, blogger, or wiki to make better content because that effort doesn't translate into more revenue or recognition. Major search engines, such as Google, keep most of the search engine ad-revenue instead of sharing it with individual sites or pages. The very people who create the knowledge and information we search for aren't receiving any of the revenue generated by the search. Ecobe fixes this flaw and makes the distribution more equitable."

According to eMarketer, the total U.S. market online advertising revenue for 2011 was US$32 billion and estimated to reach US$62 billion by 2016.

Fund raising to date totals US $1.07m, angel round, enabling the company to develop the product for launch.

About Ecobe
Ecobe is a new type of search engine that recognizes the value and contribution of the internet content providers by sharing our search engine ad-revenue. News sites, bloggers, wikis, information providers, etc. all contribute to the Web Ecosystem as the life blood of search engines, yet they do so without receiving fair revenue that can allow for a better more sustainable Web ecosystem. By recognizing the value of content providers, Ecobe paves the way for the creation of better and more relevant content.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

All product and company names herein may be trademarks of their registered owners.

Contact Information

  • Contact Ecobe:
    Joseph Lee Stanfield
    Vice President
    Email Contact


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