SOURCE: KJM Real Estate

March 01, 2007 08:00 ET

EcoBrokers® Lead Green Real Estate Market

Green Real Estate Brokers at KJM in Beverly Hills Help Consumers Green Homes

LOS ANGELES, CA -- (MARKET WIRE) -- March 1, 2007 -- The "Performance Home," or "Living Home" market is gaining recognition in mainstream media and with the help of real estate agents who are EcoBroker Certified® through a new program that trains them on energy and environmental issues that affect real estate transactions. With national surveys indicating that 80% of consumers consider themselves "green-minded," real estate professionals with the EcoBroker® certification are better able to serve the demands for green homes, according to

"As EcoBroker®s, one of the key things we help people do is to identify and accentuate the green features that may already exist in their homes, such as a south- or west-facing home that will receive a lot of sunlight, with deciduous plants or trees that provide natural shade; low-flow toilets; operable skylights; and energy efficient appliances, windows and doors, to name a few," said Anthony Malveto, an EcoBroker® at KJM Real Estate, one of the first green real estate agencies in the US. Most agents at KJM are, or are becoming, EcoBroker Certified®, and several are earning their credentials in Leadership in Energy and Environmental Design (LEED) granted by the US Green Building Council (USGBC), of which KJM Real Estate is a member.

To become EcoBroker Certified®, an agent must take a minimum of three courses that address such topics as environmental issues, energy efficiency technologies, sustainable energy options, and green mortgage options. EcoBroker®s use their knowledge to help determine which valuable green features, such as solar panels, bamboo flooring and recycled insulation, can be added to enhance a home's health, performance and salability. Existing features in a home, such as natural lighting and cross-ventilation can also be identified with the help of an EcoBroker®. "Whether the transaction involves environmental assessment and mitigation, the opportunity to reduce utility bills, or to test the performance of a home, I am in a much better position to help because of my training," explained Malveto. "Home buyers are making it very clear that they require a house that is healthy, energy efficient and durable. Sellers don't want to be at a competitive disadvantage so they need to stay on top of the market." Furthermore, understanding green features and adding them to a home can inspire others in the same locale to do the same, thus helping to revitalize or increase the home value for an entire neighborhood.

"From windows to moisture control to energy savings, with my certification, I have more resources to help buyers and sellers green their homes to make them more valuable, healthier, and eco-friendly," said Marvilyn Wright, who is also affiliated with KJM Real Estate and who was one of the first EcoBrokers® in the nation.. "If you start with the focus on healthier living spaces, then energy efficiency and durability fall into place."

Inventory for green homes is limited, but EcoBrokers® are playing a crucial role in the "greening" of inventory within the real estate market, which is expected to increase dramatically. According to Residential Green Building SmartMarket Report last year, by 2010, the value of the residential green building marketplace is expected to boost its market share from $7.4 billion and 2 percent of housing sales last year, to $19 billion-$38 billion and 5-10 percent of residential construction activity. Additionally, in 2006, the USGBC saw a 50% increase in LEED project applications too.

KJM Real Estate is located at 8383 Wilshire Blvd., Suite 99, Beverly Hills, Calif. For more information on KJM Real Estate, visit or call 310-432-7200.

Contact Information

  • Contact:
    Lisa Elia Public Relations
    phone: 310-479-0216
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