Winston Auto Group

Winston Auto Group
EcoDrive

EcoDrive

December 06, 2010 13:00 ET

EcoDrive Program: A Greener Drive Initiative for New Westminster

NEW WESTMINSTER, BRITISH COLUMBIA--(Marketwire - Dec. 6, 2010) - Winston Auto Group, New Westminster's A-List Previously Owned Vehicle Dealership is pleased to announce their enrollment in the EcoDrive Program, an innovative solution to reduce the environmental impact from driving. Now, buying a car from Winston Auto Group promises to reward New Westminster drivers and their families alike, but the real winner will be the planet.

Under the EcoDrive Program, Winston Auto Group is making a commitment to neutralize the driving- related impact of every vehicle that leaves their lot. As automobile emissions are one of the largest contributors towards greenhouse gases, the Program's efforts could mean a significant reduction in the overall impact of this valued Canadian activity.

Through the Program, Winston Auto Group purchases carbon offsets that neutralize all the emissions a driver creates during the first year of vehicle ownership. The offsets are supplied by LivClean, a top ranked carbon offset retailer by the David Suzuki/Pembina Institute. LivClean invests in emission- reducing projects that include activities like renewable energy, diverting waste from landfills, and using alternative fuels to reduce greenhouse gas emissions. The program also aims to educate drivers about behavioral changes that reduce driving-related emissions. Such changes include anti-idling, proper car maintenance and eco-fuel choices such as ethanol blend gasoline.

"As driving is a person's single most polluting daily activity, the EcoDrive Program goes straight to one of the major sources of greenhouse gases. As an EcoDrive participant, Winston Auto Group is not only helping the environment, they're providing their customers with a solution to help reduce their daily emissions", stated Paul DeVries, President of LivClean.

Amanda Mungal, Managing Partner of Winston Auto Group agreed, "We know that auto dealerships are not top of mind when people think green, we have taken steps to reduce our internal waste and are really thrilled to be able to work with EcoDrive in taking a substantive step towards reducing carbon emissions."

When buying a vehicle at Winston Auto Group, each customer is issued a certificate directly from LivClean confirming the carbon offset purchase on their behalf, along with a vehicle decal and key tag to announce their eco-driving status. For more information on how the program works please visit www.winstonautogroup.com or www.ecodriveprogram.ca.

About Winston Auto Group: is a previously owned vehicle dealership in New Westminster. Winston Auto Group's goal is to offer a better vehicle purchasing experience by providing customers with the information and environment to make informed and confident decisions.

www.winstonautogroup.com

About EcoDrive Program: Specifically developed for the auto industry, the EcoDrive Program addresses the automobile as a major source of Greenhouse gas emissions and offers Dealers the unique ability to really make a difference by offering a carbon neutral drive.

www.ecodriveprogram.ca

About LivClean:

LivClean is a Canadian organization with a global reach. Devoted to offering quality carbon offset product, LivClean provides solutions to both individuals and businesses. Top ranked by David Suzuki/Pembina institute, LivClean's services include carbon footprint assessment, the procurement and sale of carbon offsets, sustainable positioning strategies, marketing, communications, and industry specific programs.

www.livclean.ca 

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