SOURCE: eCommera




January 15, 2014 09:00 ET

eCommera's DynamicAction Gets Under NUXE's Skin to Identify Revenue Opportunities

REDWOOD CITY, CA --(Marketwired - January 15, 2014) - NUXE, a French company specializing in natural skincare products, has adopted eCommera's DynamicAction to boost its online profitability.

DynamicAction, which enables retailers and brands to grow more profitably online, will analyze NUXE's marketing, product, site and operations data to offer a single view across the organization and to recommend the specific actions to take in order to increase revenue. Each recommended action is ranked according to its impact on profit, so that each member of the team knows exactly what to do to get immediate results. The solution encompasses millions of unique customer and business data points and gives the team a clear direction for creating a seamless customer experience and growing the entire business.

"DynamicAction is an innovative decision intelligence tool. In identifying and prioritizing the 'right' action levels, based on the insights provided by analyzing the data, DynamicAction is the ideal tool for brands to accelerate their growth online and maximize their profit," explains Hervé Fauvin, Managing Director, of eCommera France. "We are pleased with our new partnership with NUXE, a prestigious brand in the cosmetics industry."

"International retailers have unique challenges that go far beyond language translation and currency exchange," said Andrew McGregor, Chief Executive Officer of eCommera. "DynamicAction is uniquely positioned to help innovative global retailers like NUXE to maintain their brand across disparate markets, to offer a world class customer experience at every single touch point, and, most importantly, to drive global business profitability." 

The DynamicAction solution, deployable in a matter of weeks, has already been adopted by global brands including Brooks Brothers, T.M.Lewin and Neiman Marcus and has dual headquarters in London and Redwood City, CA.

About NUXE:

NUXE is a leading French cosmetics company. The brand is present in more than 64 countries around the world.

It was founded twenty years ago by Aliza Jabes. Its story is all about natural scientific excellence and glamorous image. The brand DNA is the combination of high rigour and a touch of poetry.

Its core values are nature, innovation, accessibility and sensoriality.

About eCommera's DynamicAction™:

DynamicAction from eCommera helps forward-looking retailers and brands drive every last dollar of profit from their ecommerce businesses. This first-of-its-kind Decision Intelligent Commerce application analyzes data relationships across a retailer's organization. Unlike any reporting or analytics tool to date, DynamicAction pinpoints what's impacting profit, recommends specific actions to take, and ranks by potential profit to help prioritize.

We believe that the retailers who will drive the industry forward are those armed with decision intelligence. No more reports. No more siloed thinking -- just the confidence to take the right action with the highest economic impact to the business.

eCommera has dual headquarters in Redwood City, California and London. Find out how the leaders in retail are revolutionizing their omni-channel businesses at, @eCommera and

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