SOURCE: ShoeDazzle


August 06, 2012 09:00 ET

Ecommerce Fashion Leader ShoeDazzle Adds One Million New Members in July, Sets Company Sales Records

Online Personal Styling Site Accelerates Its Strong Leadership Position

SANTA MONICA, CA--(Marketwire - Aug 6, 2012) - One million more women benefit today from ShoeDazzle's personalized online styling resource than the beginning of July, bringing the community to 13 million members and counting, more than double the closest category competitor. Since expanding its model beyond monthly subscriptions and into the apparel and accessories categories to capture an even larger share of closet, ShoeDazzle's already rapid growth has accelerated, cementing its role as category leader. In addition to a company and category record for new members, ShoeDazzle is also announcing a record number of item sales.

"While we built a sizable business in a very short amount of time serving customers through the subscription model, our research showed there was an enormous segment of women who really wanted to buy from us, but not necessarily on a monthly basis. We're looking to create a billion dollar company, and our recent results and acceleration validate that strategic choice," said Bill Strauss, CEO of ShoeDazzle. "By listening to our clients, seeing how they shop, and extending our unique styling service to the rest of her outfit, we've seen our biggest month yet. We've led the category in awareness, social metrics and customer service performance for some time, and our new member growth supports that leadership position."

ShoeDazzle, the first and most successful online styling service, allows members to experience the personalized service of a high-end boutique at an accessible price point. The service launched in March 2009 and scaled quickly to add its first million members in just 18 months, and now it has added the same number in the month of July alone. In the four months since expanding its business model, new member growth has increased by 25% compared to the four months prior.

ShoeDazzle now curates complete looks that feature everything from shoes to apparel, handbags, jewelry and other accessories, ShoeDazzle's items per shipment has grown 17% from Q1. "We learned that our shopper wants the feeling of head-to-toe styling that many celebrities experience before they head out on the runway or red carpet," continued Strauss. "We've given them curated looks for every occasion -- at prices they can afford -- and the reaction has been phenomenal."

ShoeDazzle boasts an award-winning Client Services Team that uses social media as a platform to further engage its clients. Comprised of fashion and design-savvy college graduates, ShoeDazzle's Client Services Team undergoes rigorous training to offer personalized assistance and styling advice to clients, helping them feel beautiful and pampered.

ShoeDazzle has been able to maintain a fun, personalized experience and devoted clientele because it is the only company which curates personalized looks head-to-toe with an impressive roster of celebrity stylists. These top tastemakers provide ShoeDazzle's clients with insider access to runway and red carpet trends, as well as personal styling advice.

About ShoeDazzle
ShoeDazzle is a leading online women's fashion boutique, delivering personalized monthly women's shoe, handbag, jewelry and apparel selections to members by its team of top celebrity stylists. Each recommendation speaks to au courant fashion trends and is selected based on each member's own distinctive sense of style. The company, which was founded by Brian Lee, Robert Shapiro, MJ Eng, and Kim Kardashian, was launched in March 2009 and now boasts over thirteen million members and two million Facebook fans. ShoeDazzle, the first and most successful online styling service, allows members to experience the personalized service of shopping at a high-end boutique at a price women can afford.

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Contact Information

  • Korina Buhler
    Atomic PR for ShoeDazzle