SOURCE: TagMan

TagMan

July 18, 2011 08:00 ET

Ecommerce Page Speed Survey Reveals Most Site Owners Are Concerned About Page Load Times; 35% Remove Third Party Tags to Improve Performance

TagMan Survey Shows Significant Opportunity for Online Marketers to Optimize Third Party Tags Without Losing Attribution Benefits by Reducing Them

NEW YORK, NY--(Marketwire - Jul 18, 2011) - Amidst growing concerns about slow loading web pages and the resulting loss in sales and conversions to ecommerce businesses, a new survey by global tag management leader TagMan (www.tagman.com) reveals that a majority of respondents (81%) are concerned or very concerned about page load speeds on their sites. At the same time, nearly 60% say they've taken some steps to improve site speed but feel they could do more.

The survey also shows that nearly three-quarters (71%) are aware that optimization of third party marketing pixels/tags can hasten page load times, while 35% have actually reduced or removed tags to improve site performance.

Numerous studies show that slow loading pages can have a negative impact on ecommerce conversion rates. For example, according to an Aberdeen Group report, every extra second a page takes to load can result in approximately a seven percent loss of conversions1.

Third party marketing tags, or pixels, can be a key contributor to slow loading pages, as they're often stored and loaded inefficiently. Most ecommerce sites incorporate five to seven tags per page...

This is an excerpt of the full press release, which can be viewed at http://bit.ly/pPVYZ2.

(1) Source: Aberdeen Group, The Performance of Web Applications, November 2008

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