SOURCE: Mercent


November 15, 2011 08:45 ET

eCommerce Sales Revenue Grows 500% for Cookie's Kids With Mercent Retail™

SEATTLE, WA--(Marketwire - Nov 15, 2011) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today Cookie's Kids -- the world's largest kids department store and school uniform headquarters, has increased its year-over-year (YoY) online sales revenue by 500% using Mercent's award-winning Mercent Retail™ platform.

According to Al Falack, Cookie's Kids Director of eCommerce, "Investment in Mercent Retail™ has been among the best business decisions we've made in terms of our online channel management growth strategy. In the last twelve months we've seen a 500% increase in our online gross merchandise sales with Mercent. Furthermore, we anticipate a positive and solid 2011 holiday selling season with Mercent's support. We fully endorse Mercent, its technology and team as an industry best for online channel management solutions."

Mercent drives retail product and offer visibility across a comprehensive set of digital channels that include online shopping engines; paid search platforms (Google AdWords, Microsoft AdCenter); online marketplaces that include Amazon and eBay; product ad platforms including Google Product Search (GPS), Amazon Product Ads, and Google Product Listing Ads (PLA); social shopping and shopping search sites; and affiliate networks. The Mercent Retail™ platform complements this by providing merchants with detailed performance analytics that highlight products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI, and tools that allow retail marketers to take action on these insights.

Cookie's Kids is among a large and established retail brand portfolio leveraging the Mercent Retail™ platform to manage and optimize cross-channel advertising campaigns including paid search, retargeted display ads, shopping engines, affiliate programs, vendor referral programs, and cart-enabled online marketplaces. Other mentionable retailers include 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, Petco, Sur La Table and others.

Retailers are invited to learn more about Mercent in the next event in the 2011 Mercent Retail™ Webinar Series scheduled tomorrow, Wednesday November 16, 2011 at 10:00 am PT/1:00 ET. Additionally, merchants can contact Mercent Sales at 206 832 3900 or Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at

About Mercent:
Mercent ensures the world's leading retailers are visible, competitive and profitable where consumers shop online. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L'Occitane USA, HSN and others, maximize their online marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by veterans, is venture-funded, and is based in Seattle, WA. For more information, visit

About Cookie's Kids
Established in New York City in 1975, Cookie's Kids has since expanded to seven store locations. Their newly redesigned website offers the same terrific selection shoppers find in-store: clothing from newborn to young adult sizes, shoes and accessories, school uniforms, baby products, and all the latest toys. It's no wonder Cookie's has maintained a reputation as the World's Largest Kids Department Store and the #1 School Uniform Headquarters in the United States.* They are committed to helping shoppers find everything they need for the children in the life. Contact Cookie's!

Contact Information

  • Mercent PR Contact:
    Kristine Szarkowitz
    Email Contact
    (Tel: ) 206. 310.5323