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October 05, 2012 10:40 ET

Economic Issues Reassert Dominance in Key Swing States in Latest SDL Presidential Election Social Media Report

Romney sentiment drops significantly in all states but Virginia where foreign policy discussion dominates

SEATTLE, WASHINGTON--(Marketwire - Oct. 5, 2012) - SDL (LSE:SDL), the leader in Global Information Management today published the third of an ongoing series of social media tracking reports. The new SDL Presidential Election Social Media Report (SMR) is unique in that it measures online social sentiment for the two Presidential candidates in eight key swing states along with share of voice for several critical campaign topics.

The weekly report tracks online conversations in New Hampshire, Florida, Ohio, North Carolina, Virginia, Wisconsin, Colorado and Nevada and measures sentiment on Medicare, the economy, abortion rights, the deficit, foreign policy, Obamacare and support for the middle class.

Using SDL SM2 Social Media Analytics software, the company will continue to provide weekly updates until Election Day. To subscribe to reports or view a complete history of all weekly reports visit the SDL website at http://www.sdl.com/social-intelligence.

Using social media data up to Friday September 28th, this week's findings are as follows:

All Six States - Share of Voice - Key Issues
State Abortion/
Choice
Medicare/
Social
Security
Protecting
the middle
class
Jobs/
Economy
Budget
deficit
Obamacare Foreign
Policy
Wisconsin 4.3 % 17.9 % 13.4 % 27.2 % 15.4 % 6.5 % 15.3 %
Virginia 7.1 % 14.7 % 8.7 % 20.9 % 13.6 % 7.3 % 27.7 %
North
Carolina
2.3 %
10.3
%
12.7
%
30.5
%
23.3
%
4.2
%
16.7
%
Florida 4.2 % 19.3 % 12.8 % 38.1 % 11.2 % 4.3 % 10.1 %
Ohio 7.8 % 14.7 % 10.4 % 35.1 % 13.0 % 3.6 % 15.4 %
Colorado 2.8 % 10.4 % 12.0 % 35.3 % 22.2 % 4.5 % 12.8 %
New
Hampshire

5.9
%
21.3
%
9.3
%
31.2
%
14.1
%
3.4
%
14.8
%
Nevada 5.7 % 12.6 % 12.0 % 39.5 % 10.6 % 3.6 % 16.0 %
  • 'Jobs/Economy' continued to lead in all states, except for Virginia where 'Foreign Policy' had the most mentions, meanwhile 'Budget deficit' was most popular in North Carolina.

Take Away: Week ending Sept 28

Overall, there was very little significant change in share of voice in all eight states this week. All of the issues increased in share of voice slightly, except for 'Foreign Policy' which decreased by 5.4%. 'Jobs/Economy' continued to be the main issue discussed (33.3%).

  • Obama: This week, Obama's overall Sentiment Score improved slightly by 0.9, only dropping in sentiment in Virginia and Nevada. With the exception of Virginia and New Hampshire, he led in sentiment in all other six states.

  • Romney: Romney had a difficult week as his Sentiment Score dropped significantly by 7.2. The main reason was that he received many negative comments on his health care plan for the uninsured, dropping in sentiment across all states except Virginia and New Hampshire where he saw small gains.

About SDL

SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers' experience. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit www.sdl.com.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony.

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