October 02, 2009 06:00 ET

Economy Not Stopping Canadians From Going Green

Canadians Adopting More Green Financial Products, Despite Focus on Economy

Attention: Business/Financial Editor, Environment Editor TORONTO, ON--(Marketwire - Oct. 2, 2009) - Toronto, ON - The second annual study of 'Green' Financial Services in Canada found that despite a decline in focus away from issues such as the environment, healthcare and education and sustained focus on the economy, Canadians are adopting more 'Green' financial services. These services include: 'Green' Auto Loans (preferential rates for the purchase of an energy-efficient vehicle), 'Green' Savings accounts (accounts earmarked for investing in energy-efficient companies), 'Green' Auto insurance (reduced rates for customers driving energy-efficient vehicles) and more. The results are taken from Ipsos-Reid's 'Green' Financial Products and Services, which interviewed 2,209 Canadian adults in a comprehensive survey of the Canadian financial services market.

Nearly, one-quarter (22%) of Canadians have 'green' financial services. Among those that do, in 2009 they had 1.7 'green' financial services each, on average, up from 1.2 last year.

These results suggest that, despite the shift in the market landscape which is placing more focus on the economy, Canadians' desire to help the environment is remaining strong. In fact, despite the predominance of the economy in the minds of Canadians and the media, nearly three quarters (72%) of Canadians say they are 'interested' in learning more about 'green' financial products and services, if their financial institution began offering them.

So 'green' is the colour of money.

These are the findings of an Ipsos Reid poll conducted as part of Ipsos' Canadian 'Green' Financial Products and Services study. The poll was conducted from July 17 to July 24, 2009. This online survey of 2,209 Canadian adults was conducted via the Ipsos I-Say Online Panel, Ipsos Reid's national online panel. The results are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample's composition reflects that of the actual Canadian population according to Census data. Quota samples with weighting from the Ipsos online panel provide results that are intended to approximate a probability sample. An unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 2 percentage points, 19 times out of 20.

For more information on this news release, please contact:

Gail Cowling
Vice President
Ipsos Reid
(416) 324-2013

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2008, Ipsos generated global revenues of €979.3 million ($1.34 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.


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