December 20, 2013 16:00 ET

EcoTraction: The Best Defence Against Freezing Rain and Ice

TORONTO, ONTARIO--(Marketwired - Dec. 20, 2013) - When freezing rain hits, you need instant traction! EcoTraction embeds itself into ice and hard-packed snow - providing instant traction during dangerous ice storms and freezing rain. The alternatives take time to melt the frozen surface and the result is subject to re-freezing, often forming Black Ice.

"EcoTraction provides the best traction in freezing rain conditions and as a preventative to Black Ice. It is faster-acting and safer than using salt, and ultimately less expensive as each bag of EcoTraction covers up to 9-times the surface area versus an equivalent amount salt," said Mark Watson, Founder and CEO, Earth Innovations. "Another benefit of using EcoTraction over salt is that there is no temperature limitation like winter road salt and de-icers. This is crucial in winter weather when temperatures can fluctuate dramatically within hours."

Each EcoTraction granule has microscopic channels that absorb the slippery layer of water found on ice, which allows it to quickly embed itself into ice and snow. That coupled with each granule's large surface area, multiple contact points, and rigid structure, makes EcoTraction the ultimate traction agent for slippery winter roads and walkways. These properties provide "instant grip" during dangerous freezing rainstorms.

Following popular demand, Earth Innovations has created a new format to further address the needs of our industrial and commercial clients. Stay tuned for our official launch in January 2014.

About EcoTraction

Earth Innovations is committed to providing high-quality sustainable eco-products offering reduced environmental impacts, as well as exceptional value and performance. We believe that we can consume, recycle and re-use products that take care of our planet as well as take care of you and your family.

Earth Innovations Inc. is the producer of EcoTraction, the only 100% green alternative to sand and ice melters that effectively prevents winter slips and falls on ice and snow without damaging property, our health or the environment. Earth Innovations is the exclusive manufacturer of EcoTraction in Canada and the United States.

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