SOURCE: Ecount

April 05, 2007 10:21 ET

Ecount Introduces Health Care Incentives Suite

Prepaid Incentives Used to Motivate Healthy Behavior and Reduce Costs

CONSHOHOCKEN, PA -- (MARKET WIRE) -- April 5, 2007 -- Ecount (, a Citi company, today launched the most comprehensive suite of prepaid health care incentives available. Ecount Health Care Incentives provides insurers, employers and plan managers with a highly effective solution for encouraging healthy living.

Domestically, more than $1.8 trillion is spent on health care annually. To fight rising costs and skyrocketing premiums, many insurers and employers are looking to drive participation in wellness and disease management programs -- everything from health risk assessments to smoking cessation to prenatal screenings.

Ecount Health Care Incentives, a cash reward delivered onto a branded prepaid Visa® or MasterCard® card, are gaining popularity because of the results they drive. Unlike checks, gift cards, premium deductions and other traditional rewards, Ecount Incentives provide a tangible, convenient reward that provides top-of-mind visibility for health care initiatives. The program works by motivating healthy behavior, which in turn lowers health care costs for clients. These savings can then be passed on to the participant or enjoyed by the client in the form of lower premiums. This is key for not only attracting participants, but also retaining them. Ecount Prepaid Incentives can be used for one-time and recurring payments.

"We are excited about the benefit and impact that our Health Care Incentives Suite can bring to companies to help them address the high cost of health care," says Matt Gillin, CEO of Ecount. "The industry has long recognized that financial incentives are the greatest motivator for behavior, with an estimated $3 in savings for every $1 invested. And there is no better delivery for financial incentives than Ecount Prepaid Incentives. With better incentive programs, the industry can save tens of billions annually."

"Ecount's Healthcare Incentives complement Citi's Cash Management solution for Health Insurance Carriers and Third Party Administrators," said Amol Gupte, Managing Director and Head of Citi's North America Cash Management unit. Citi has had long partnerships with leading providers in the health care space and has helped them manage their claims and contribution processing as well as short-term liquidity requirements.

The Ecount Health Care Incentive Suite provides a fully customizable solution with an extensive communication package and implementation support to ensure that clients not only deliver the best incentive available, but also implement the program in a manner that will achieve the greatest results. Ecount's communication package enables participants to track progress and rewards, as well as receive ongoing program information, take quizzes and maximize their program benefits. The Suite includes the Ecount Wellness Program, Disease Management Program and Pharmacy Benefits.

For more information on the Ecount Health Care Incentive Suite, please contact Ecount at (877) ECOUNT-1 or

About Ecount

Ecount, a Citi company, provides customized prepaid programs for corporations looking for a simple, convenient and cost effective way to deliver payments. Leveraging Citi's extensive payment platform and Ecount's experience and proprietary prepaid technology, corporations have access to an unmatched solution that enables comprehensive communication and unique brand extension, coupled with more immediate, economical payment delivery. With solutions ranging from incentives to compensation to specialized rewards, Ecount programs empower corporations looking to influence and motivate consumers, employees and partners. Over 1,200 leading corporations, including more than one third of the Fortune 100, rely on Ecount's prepaid solutions to gain a strategic market advantage.

About Citi

Citi markets and banking is the most complete financial partner to corporations, financial institutions, institutional investors and governments in the world. As a global leader in banking, capital markets, and transaction services, with a presence in many countries dating back more than 100 years, Citi enables clients to achieve their strategic financial objectives by providing them with cutting-edge ideas, best-in-class products and solutions, and unparalleled access to capital and liquidity.

Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Major brand names under the trademark red arc include: Citibank, CitiFinancial, Primerica, Citi Smith Barney and Banamex. Additional information may be found at or

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