SLI Systems

May 18, 2010 14:46 ET

Ed Hoffman of SLI Systems to Speak at Gilbane Content Management Conference

VP of Global Business and Corporate Development Will Discuss Improving Conversions With Site Search and the E-Commerce User Experience

CUPERTINO, CA--(Marketwire - May 18, 2010) -  Ed Hoffman, vice president of global business and corporate development for SLI Systems (, will participate on two panel discussions at the upcoming Gilbane San Francisco Content Management Conference, May 19 and 20, 2010. Hoffman will take part in the panel discussions titled "Findability: Crafting Your Site to Drive Traffic and Improve Conversions," and "Smarter e-Commerce: Raising the Bar for the User Experience," both of which will be moderated by Hadley Reynolds, research director for search and digital marketplace technologies for IDC.

In the "Findability" session (May 19, 1:30pm to 2:30pm), Hoffman will discuss the importance of good site search in attracting and converting visitors, and why site owners need to closely watch visitor behavior -- such as what they search for and their clickthrough habits -- in order to improve their site performance and attract more visitors. In the "Smarter e-Commerce" session (May 20, 3:30pm to 4:30pm), Hoffman will talk about today's sophisticated and savvy online shoppers, and their high expectations for a fast and productive e-commerce experience.

"Today's website visitors are an impatient bunch -- they will devote only a few seconds to determining if your site has what they want or if it's worth continuing their search, before they desert you for a competitor's site," Hoffman said. "E-commerce businesses need to adapt to these changing user behaviors, and continually enhance their website's 'findability'."

About SLI Systems

SLI Systems is the developer of learning-based search and navigation technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search and user-generated SEO solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit, or see the company's blog at

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