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Ed Schipul to Help Nonprofit Organizations Leverage the Power of Social Media at 2008 South by Southwest Interactive Festival
Will Share Best Practices as Moderator of "Pimp My Nonprofit" Panel Discussion
| Source: Schipul - The Web Marketing Company
HOUSTON, TX--(Marketwire - February 27, 2008) - How can a typical nonprofit organization spread
its message without busting its budget? Ed Schipul, CEO of Schipul - The
Web Marketing Company (www.schipul.com), believes the latest Social Media
technologies can play an important role for organizations that understand
how to safely and effectively harness their power. Schipul will moderate
the panel, "Pimp My Non-Profit," at the 2008 South by Southwest Interactive
Festival (SXSW) next month in Austin.
Schipul will be joined by panelists to discuss the latest Web-based social
media technologies that nonprofit organizations are utilizing for
fundraising and promotion of social causes. The panel consists of
innovative social change experts, including Erin Denny, Senior Product
Manager, www.youthnoise.com, Michaela Hackner, www.girlswithmacs.org and
www.worldlearning.org, Beth Kanter, www.bethkanter.org, and Rachel
Weidinger, Strategy for Social Entrepreneurs
(http://rachelweidinger.blogspot.com) and NetSquared.
"Social media has enabled rapid response at a relatively low cost for
nonprofits online," said Schipul. "By 'pimp your nonprofit,' we mean
leveraging new media tools to create best of class bottom line results.
Most nonprofits have two bottom lines -- one for the financials and one for
the organization's mission, both of which can benefit from strategic use of
social media technologies and techniques."
The panel discussion will offer a forum for evaluation of technological
strategies, case study successes and failures and an opportunity to obtain
feedback and ideas from the audience. It is scheduled Monday, March 10th at
1:30 p.m. at the Austin Convention Center in Austin, Texas.
SXSW Interactive attracts innovators and offers a venue for their
projections on the newest trends in technology. Panels focus on how
technology facilitates new ideas, communication and creativity in diverse
digital and social applications.
Schipul - The Web Marketing Company serves associations around the world
with the Tendenci Web marketing software (www.tendenci.com). Using Tendenci
can make a nonprofit organization's Web site an integral part of its
operations by automating many time-consuming functions such as membership
data management, event registration, e-newsletters and advocacy updates.
The 2008 South by Southwest Interactive Festival will be held March 7-11,
2008 at the Austin Convention Center at 500 East Cesar Chavez in Austin,
Texas. Registration information for the event is available at
http://2008.sxsw.com/register_to_attend.
About Schipul - The Web Marketing Company
Schipul - The Web Marketing Company developed and builds on the Tendenci
association management application, which was used by over 170,000 people
worldwide over the past year and has more than a half million users
overall. Schipul is based in Houston, and provides marketing services on
the Internet to nearly 400 organizations from a variety of service
industries in local, national and international markets. Schipul's clients
include the Houston Zoo, Reliant Park and the New York Chapter of the
National Academy of Television Arts and Sciences, among many others.
Additional information about Schipul is available at www.schipul.com and
www.tendenci.com.