SOURCE: Edamam

Edamam

April 25, 2013 07:02 ET

Edamam Launches Nutrition API to Improve Consumers Daily Menu Planning and Shopping While Maintaining a Healthy Lifestyle

Edamam to Empower Developers in Enhancing the Digital Universe With Nutritional and Diet Data

NEW YORK, NY--(Marketwired - Apr 25, 2013) - Edamam (http://www.edamam.com/), the leading semantic technology provider in the food space, announced on NY Tech Day that it is opening its API to third-party developers to create and enhance food and recipe applications. Edamam selected 3scale to manage its API due to the flexibility of its solution.

"We want to provide developers with an unmatched technological ability to analyze the nutritional content of free text recipes," said Victor Penev CEO of Edamam. "By giving developers access to Edamam's semantic technology and food database, consumers will benefit by having better ways to manage their daily menu planning and shopping while maintaining a healthy lifestyle."

Edamam's technology can analyze any free text ingredient list within seconds to provide full nutritional data, as well as nutrition and diet labels for the recipe. By leveraging semantic tools, several public databases and its own proprietary database Edamam has human level 'understanding' of the ways recipes are written.

Now recipe apps and websites can automatically add full nutritional information to recipes along with tags labeling them as gluten-free, vegan, etc. All this without expensive and cumbersome nutritional analysis or manual line by line data entry.

Victor Penev continued, "We feel that the creative freedom our data provides should be shared with the developer community. Our semantic recipe analysis should prove extremely useful for creating menu planning applications, shopping planners or special diet mobile apps."

"World-class innovators like Edamam open, launch and manage their API with 3scale because it is immediate, self-service, and no cost to adopt," said Guillaume Balas, 3scale CMO. "With our years of API management experience, 3scale enables its customers to run an API program and scale from free entry-level services all the way to Enterprise grade APIs on a single platform."

3scale works closely with customer tech and business teams to provide optimal solutions for their needs by maximizing the impact and reach of their API among developers and business partners.

About Edamam:
Launched in 2012, Edamam is leading the way in applying semantic technology to food content and in building applications to help consumers make smarter food choices. Edamam's best-in-class recipe finder is available both as a mobile app and a website. It is many consumers' top choice for finding what to cook. In addition, Edamam powers nutrition for companies such as The Daily Meal and Whole Foods. The company remains committed to its long-term goal of organizing the world's food knowledge. For more information about Edamam, please visit www.edamam.com.

About 3scale:
3scale is one of the world's leading providers of SaaS API Management solution enabling companies to distribute, operate, manage and monetize their APIs. 3scale's API Management solution helps API providers to maximize value from their APIs and to drive better results.

3scale's unique suite of services gives API providers unprecedented control, and visibility on API distribution and usage.

3scale powers 200+ APIs from Technology Startups to Fortune 500 companies and has over 85,000 developers writing applications using these APIs.

Access 3scale API Management platform via instant signup at http://www.3scale.net or contact sales@3scale.net.

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