SOURCE: StayinFront


October 23, 2012 14:00 ET

Edge Sales and Marketing Selects StayinFront TouchCG

StayinFront TouchCG® Selected to Drive Productivity and Sales

FAIRFIELD, NJ--(Marketwire - Oct 23, 2012) -   StayinFront, Inc., a global provider of the world's most innovative mobile retail execution solutions today announced that Edge Sales and Marketing, a leading retail broker specializing in the sales and marketing of value-added and commodity produce for Northern California retailers and distributors, will deploy StayinFront's revolutionary TouchCG® mobile platform for retail execution. 

Edge Sales and Marketing will deploy StayinFront TouchCG on iPads to deliver a more effective sales tool to its field force, driving in store productivity and effectiveness. The integrated StayinFront Analytics and KPI's will provide management with visibility of daily activities and insights to help drive business. StayinFront was selected because of the unique capabilities of the TouchCG iPad application and its experience delivering a tightly integrated solution that addressed the priority requirements of retail merchandising, deal and trade promotions, and key account management.

Shawn Dagen, VP of Sales at Edge Sales and Marketing, said: "The StayinFront software is an upgrade from our current vendor and allows us to deliver a powerful system that will help our field force maximize every store visit."

Sam Barclay, StayinFront's EVP and Managing Director NA, said: "We are excited about our new relationship with Edge Sales and Marketing. We are confident that TouchCG's unique capabilities will make them more effective in store and help them drive new business."

About Edge Sales and Marketing

Edge Sales and Marketing is a full service sales & marketing company located in Pleasanton, California. Edge Sales specializes in the Value Added and Commodity Produce Industry for Safeway Corporate as well as retailers and distributors in the Northern California and Nevada markets. They have deep and established relationships with retailers at all levels and offer business & account management, analytics, marketing and merchandising for their vendor partners.

About StayinFront

StayinFront is a global provider of the world's most innovative customer relationship management solutions. From SaaS CRM to mobile CRM access in the field using Androids™, iPhones and iPads, its ground-breaking software offers rich functionality, fast deployment and easy-to-use tools that increase sales force effectiveness. StayinFront has been selected as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at

Note to editors: Copyright 2012. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright

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