SOURCE: Edgell Communications

Edgell Communications

December 04, 2015 11:00 ET

Edgell Communications Announces Closure of Mobile Enterprise (ME) on December 31, 2015

Market Changes and Re-Focus on Core Vertical Media Brands Drives the Decision

RANDOLPH, NJ--(Marketwired - December 04, 2015) - Edgell Communications announced today that it is closing its Mobile Enterprise media franchise on December 31st, 2015.

Aimed at the enterprise mobility market, Mobile Enterprise produced a magazine, digital media products, an online web community, and the Mobile Enterprise Executive Summit event. All of these elements will be closed down at year-end.

Launched in 2006, Mobile Enterprise has had a long and successful run in serving the enterprise mobility industry. The publication served as a source of news, research, and community for companies that were looking to take advantage of the massive impact that mobile technology was having on their processes and business.

"Mobile Enterprise has served as valued source of objective, high-value content for the mobile community. However, mobile technology has matured and is now being incorporated into most every business process," said Mike Johnson, publisher of Mobile Enterprise. "These changes have led to a significant decrease in marketing spend in the channel. As a result, Edgell has opted to terminate Mobile Enterprise at the end of 2015." By making this announcement, Edgell will concentrate its efforts towards its vertically-focused end user media outlets, which include Apparel Magazine, Consumer Goods Technology, Hospitality Technology, and RIS News.

"We continue to see strong opportunities for our end user focused technology brands," said Dave Weinand, senior vice president of Edgell Communications. "Apparel, CGT, Hospitality Technology, and RIS News are market leading media groups. As we enter 2016, we're expecting strong growth from all of these franchises through print, digital media, and events."

For any questions about the closure of Mobile Enterprise, please contact Mike Johnson at 702-326-8100 or at mjohnson@edgellmail.com.

About Edgell Communications

Based in Randolph, NJ, Edgell Communications (www.edgellcommunications.com) is a leading business-to-business media company with media products that serve the information technology and seasonal merchandising markets. Edgell's Technology Group consists of 5 magazine franchises (RIS News, Consumer Goods Technology, Hospitality Technology, Apparel, and Vertical Systems Reseller). Edgell's Merchandising Group includes Selling Christmas Decorations and Selling Halloween. Edgell also owns EKN Research, a boutique research and advisory firm focused on business-technology insights in the consumer industries of retail, consumer goods, travel and hospitality.

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