SOURCE: Edgell Communications

Edgell Communications

March 15, 2011 11:30 ET

Edgell Communications Delivers Enhanced Lead-Generation Offerings to Technology Marketers

Leading Business-to-Business (BtoB) Media Company Enters Lead Scoring/Nurturing Business; Rolls Out New Lead Packages to Clients

RANDOLPH, NJ--(Marketwire - March 15, 2011) - Edgell Communications, a business-to-business media company, announces a major overhaul to its lead generation platforms and product offerings. Through these enhancements, the publisher of nine BtoB media properties is delivering technology marketers with on-demand access to leads and customized reporting options. At the same time, Edgell is now providing packages that allow customers to nurture leads generated through an Edgell sponsorship program.

"Edgell has been involved with lead generation for five years now and over the past few years, it's become very clear that the needs of technology marketers are changing," says Gerald Ryerson, president of Edgell Communications. "Marketers today are asking for quicker access to leads and customized reports. They are also turning to Edgell for greater insights into the leads generated. With the release of our new lead generation platforms, we're now positioned to deliver on and adapt to the needs of technology marketers."

Through the release of its new lead system, Edgell is providing the following capabilities to technology marketing partners:

  1. Individualized lead portals that allow both customers and agencies to access leads on demand;
  2. Custom reporting options that allow customers to receive leads in formats that align with their customer relationship management (CRM), sales, and marketing processes;
  3. Custom question and polling capabilities that allow customers to further qualify leads during the generation process;
  4. Custom filtering options that allow customers to receive dedicated reports based on demographic selects, geography, and other customized filtering options;
  5. Personalized email delivery options that allow customers to decide how and when reports and alerts are delivered to their accounts.

"Through our customization features, we can provide technology marketers with a unique lead generation experience through any one of Edgell's properties," says Jason Ward, director of lead generation at Edgell Communications. "We've put in the flexibility to tailor a lead campaign to a customer's needs while also offering filtering and other options that allow customers to convert transactional leads into nurtured leads."

Edgell's new lead generation platform will also improve the company's engagement with its audience, allowing Edgell to provide more targeted content and marketing materials to its readers.

"Through our new system, we are getting users to update records and are tracking the behaviors of users interacting with our web communities," Ward says. "By tapping into this information, we'll be able to better control email communications to users and better target content at our user base," he adds.

In addition to the capabilities announced today, Edgell is also working on a integration. The company plans to roll out this integration by Q3 2011.

"In some early demos, marketing partners made it clear that integrating with was key to the success of our new platform," Ward says. "We'll roll out the integration first and then will explore integrations with other CRM systems."

To provide further insights into the new enhanced lead-generation offerings, Edgell will host an exclusive web seminar for marketing partners. In this web seminar, marketers will see an example customer portal, example filtering techniques, email options, and a host of other lead generation capabilities. The web seminar will be available on two dates. To sign up, click on one of the register links below:

Wednesday, March 30 at 11 a.m. eastern
To register, click here.

Wednesday, April 6 at 2 pm eastern
To register, click here.

If you have any questions on Edgell's lead-generation offerings, please contact your sales rep or Robert Keenan at or 973-607-1315.

About Edgell Communications
Edgell Communications ( is a business-to-business media company with market-leading information products that serve the information technology and seasonal merchandising markets. Edgell's Technology Group consists of 6 magazine franchises -- RIS News, Consumer Goods Technology, Hospitality Technology, Apparel, Mobile Enterprise and Vertical Systems Reseller. Edgell's Seasonal Merchandising Group consists of three franchises -- Greetings etc., Selling Christmas Decorations and Selling Halloween.

Contact Information

  • Contact:
    Robert Keenan
    VP of Online Media
    Email Contact