SOURCE: Edgell Communications

Edgell Communications

August 13, 2012 10:00 ET

Edgell Communications Introduces Edgell Knowledge Network, a Research and Content Service for Retail Executives

Initial Research Study Focuses on the State of Big Data in the Retail Industry

RANDOLPH, NJ--(Marketwire - Aug 13, 2012) - Edgell Communications today announced the introduction of Edgell Knowledge Network (EKN), a research and content service that was built based on feedback and advice from retail executives. The service will provide retailers with the industry knowledge, access to peer-driven content, and peer-to-peer connections they need to make the best possible business and technology decisions.

EKN is a subscription-based portal that provides members with access to the site's powerful decision-support and data analysis tools, allowing them to leverage EKN's industry-leading database of original research, user-generated vendor indexes and market trends. EKN also lets members share insights and real-world experiences through ongoing peer forums, both virtual and in person. Qualified retail executives can learn about EKN and request access to the EKN portal for a 90-day trial at hello.eknresearch.com.

Edgell Knowledge Network is made up of three distinct pillars that help drive better decisions for retail executives:

  • Research: including quantitative research, qualitative research and experience from retail stakeholders, providing a 360 degree view of key retail issues and trends.
  • Insight: a practitioner-driven vendor index, with a standard benchmark for technology vendors based on peer reviews as well as a powerful database of the best aggregated content the industry has to offer.
  • Community: an online and in-person peer networking and collaboration platform, including an online portal, in-person workshops and telebriefings.

Gaurav Pant leads EKN's research services as Research Director. Pant helped establish Tata Consulting Services' retail industry practice and has over 10 years of experience in IT consulting across North America and the Middle East. He has led engagements with some of the leading retailers in the U.S., including five of the Top 10. Pant directs a team of analysts that will provide ongoing industry analysis, content generation and practical advice on ways retailers can use technology and business processes to improve their business. He is leading a panel and presenting findings from EKN's initial research study on the impact of Big Data in Retail at this week's NRFtech IT Leadership Summit, August 12-14 in San Diego.

"EKN was created in response to input from retail executives who asked for a service that would provide more practical and prescriptive information and advice on business trends and technology vendors than what is currently available," said David Weinand, VP of Retail, EKN. "We're providing new tools to help busy retail executives quickly access information across a variety of data sources, and draw upon the collective intelligence of a peer network through user-generated content and ongoing dialogue."

Retail technology vendors can participate in EKN through a limited number of sponsorships that are available. For information, please contact Ana Weinand at aweinand@edgellmail.com or (904) 619-2681.

About Edgell Communications
Edgell Communications (www.edgellcommunications.com) is a business-to-business media company with market-leading information products that serve the information technology and seasonal merchandising markets. Edgell's Technology Group consists of 6 magazine franchises (RIS News, Consumer Goods Technology, Hospitality Technology, Apparel, Mobile Enterprise and Vertical Systems Reseller) that produce a combined 15 executive conferences, 8 custom events, 50 Web seminars, 40 whitepapers, 12 e-newsletters, as well as benchmark industry research, custom digital content and custom publishing.

Contact Information

  • Media Contact:
    Jeff Ketner
    Ketner Group Inc. (for EKN)
    Email Contact
    512.794-8876