SOURCE: Edgeware Analytics

September 17, 2008 09:00 ET

Edgeware Analytics Announces Launch of Private-Label Franchisee Loan Exchange for Huddle House

Customized Offering Connects Borrowers, Lenders

SAN DIEGO, CA--(Marketwire - September 17, 2008) - Edgeware Analytics, Inc., an innovative provider of profitability tools for business lenders, announced today that its Small Business Loan Exchange (SBLX) now services Huddle House, the restaurant franchise with 400-plus locations throughout the Southeast. Huddle House franchisees can now access a private-label version of the SBLX to connect with more than 180 banks for a customized, branded experience when seeking loans for their businesses.

As Edgeware Analytics' flagship exchange, the SBLX reflects a trend toward greater transparency, more accurate risk assessment and greater access to loan options in the small business lending market, especially during the current credit crunch. Using the SBLX, banks can more accurately pre-screen loan applicants to match their risk profiles using Edgeware's proprietary ScoreEdge Small Business Credit Score, while franchisors like Huddle House are using the exchange to open up new lending opportunities for their franchisees.

"We turned to the Small Business Loan Exchange to support our franchisees by opening as many financing doors as possible," notes Phil Greifeld, Chief Executive Officer of Huddle House. "Using the Huddle House branded exchange, our franchisees can find the right loan at the right rate, all through a service that lets them know we are helping them grow their businesses during tough economic times."

The SBLX is a resource for franchisors like Huddle House, leading business brokers that require financing to support merger and acquisition transactions, and other business borrowers. Lender participants span the spectrum from small community banks to major national lending institutions.

"We are pleased to be working with an innovative franchisor like Huddle House and our proud to have them leverage a private-label version of our Small Business Loan Exchange," said Edgeware Analytics CEO Dan Shoham. "By giving banks better risk assessment tools and providing borrowers with a wider universe of loan possibilities, we are helping build a stronger base of small businesses, which are the engine that powers the American economy."

About Edgeware Analytics, Inc.

Edgeware Analytics, Inc., an innovative provider of customized and generic profitability tools to lenders, combines expertise in statistical modeling and credit evaluation to create profit-enhancing predictive models and systems. Used by national lenders, certified development companies, credit unions and community banks, Edgeware's ScoreEdge™, ScoreEdge504™, RiskRate™ and Oscore™ products work in conjunction with a lender's established underwriting procedures to measurably improve the accuracy of small business credit approvals. Edgeware's Small Business Loan Exchange™ is an on-line forum connecting franchisees, business brokers and other business borrowers with hundreds of lenders seeking available deals. Edgeware's Government Guaranteed Loan Exchange™,, is an on-line forum connecting lenders selling government guaranteed loans with buyers. Additional information can be found at:, and

Contact Information

  • Media contact:
    Meghan Searles Gardner
    Edgeware Analytics
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