SOURCE: Edible Arrangements

Edible Arrangements

March 01, 2010 10:53 ET

Edible Arrangements Stores Now Open Seven Days-a-Week With Extended Hours

Fresh Fruit Retail Leader Also Introduces Quality Guarantee

WALLINGFORD, CT--(Marketwire - March 1, 2010) -  Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced that beginning today its stores nationwide will be open later and on Sundays to better meet consumers needs. New minimum business hours will be Monday through Friday, 8 AM to 7 PM; Saturday 8 AM to 5 PM; and for a minimum of five hours on Sunday.

This announcement is part of the company's 2010 System Performance Standards Initiative, which includes enhancing customer service around the country. As part of this initiative, Edible Arrangements has also introduced a new "Quality Guarantee" to ensure customers will be 100% satisfied with the freshness or quality of their arrangement. Storefront remodels are also underway to make each location a more inviting and warm shopping destinations for consumers. 

"We pride ourselves on now offering 'Fruit In A Flash' where customers can place an in-person order and walk out of a store shortly thereafter with their customized arrangement. By extending retail hours and adding Sunday operations, we are making ourselves more available to better serve last minute shoppers and impulse buyers who wish to purchase arrangements after work or on the weekend," said Tariq Farid, Founder and CEO, Edible Arrangements, Inc. "Birthdays and reasons to celebrate happen every day of the week and we must be able to respond to today's consumers need for responsive and immediate service."

To promote its new initiatives, the company has launched an aggressive 2010 national marketing campaign including television commercials, national print advertisements, on-line promotions and consumer brochures online. Edible Arrangements has also provided its franchisees with materials to use locally to market the new hours. 

Most recently, a new national advertising campaign "Pass It On" debuted to illustrate how an Edible Arrangements' bouquet can create transferrable happiness by showing people celebrating special moments in their lives with its fresh-fruit arrangements. The idea is passed from one occasion to the next as people find new reasons to share happiness with their loved ones through a bouquet. The campaign features various non-major holiday occasions such as birthdays, get well or anniversaries and the tag line -- Happiness is always in season™.

"We believe that servicing weeknight and weekend customers will generate new growth opportunities for our franchisees in 2010 and the years to come," said Farid. "In order to establish ourselves as a true full service retail destination, we must be open for business when our customers want our fresh fruit products most." 

Edible Arrangements experienced strong growth in 2009 with the opening of 74 new stores and secured franchise agreements for more than 85 locations in the U.S. and internationally. Currently, Edible Arrangements has over 940 locations with the goal to reach 1,000 units by the end of 2010. As part of the company's aggressive growth strategy, Edible Arrangements is seeking to add several new development agreements in the Pacific Northwest, Midwest, and other areas of the United States, while expanding its presence to India, Brazil, Mexico, Spain and Canada.

Since its inception, Edible Arrangements has earned countless accolades from the industry, including its ranking as first in its category by Entrepreneur Magazine's Annual "Franchise 500" Ranking for the past five consecutive years. In addition, the company has also ranked for six consecutive years in Inc. Magazine's top 5,000 fastest growing privately-held companies.

Individuals seeking to own and operate an individual Edible Arrangements' franchise should posses a minimum liquidity of $60,000 and the ability to invest approximately $154,920 - $298,005. Multi-unit store networks, international master franchisee licenses and financing options are also available for qualified applicants. For more information, please visit or call 888.727.4258. 

About Edible Arrangements
Edible Arrangements International, Inc. is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts. Founded in 1999 in East Haven, CT. by Tariq Farid, Edible Arrangements has been ranked first in its category by Entrepreneur Magazine's Annual "Franchise 500" Ranking for the past five consecutive years. With over 900 locations operating or opening soon worldwide, Edible Arrangements is rapidly expanding across the United States, Canada, Puerto Rico, the United Kingdom, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Italy, Turkey and Hong Kong. Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company's retail stores, or on-line at

All franchise offerings are made only by Franchise Disclosure Document.

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