SOURCE: As Seen On TV, Inc.

December 31, 2013 08:00 ET

eDiets Expands Technology Platform With Launch of New Diet Plans

New Strategic Partners Nutrihand and Vitabot Provide More Personalized Nutrition Options for eDiets Members

CLEARWATER, FL--(Marketwired - Dec 31, 2013) -, a brand of As Seen On TV, Inc. (OTCQB: ASTV) and the leading digital destination for nutritional products and information, today announced the expansion of its online dieting platform. eDiets will now offer several new meal planning platforms, powered by nutritional technology providers Nutrihand and Vitabot, to give eDiets members a more diverse selection of online and mobile-friendly meal planning solutions along with additional tools to facilitate weight loss and weight management, including comprehensive fitness plans.

"We are very excited to partner with eDiets to bring our mobile app and web based software to users everywhere," said Joseph Graves, CEO of Vitabot Online Nutrition. "Our interactive technology and mobile app with complete balanced nutrition and voice input provides another tier of sophistication for eDiets consumers looking for a mobile-friendly online diet plan."

"Successful diet and fitness programs work best when they're personalized to fit unique needs and preferences," said Soraya Bittencourt, CEO of Nutrihand. "We want to empower consumers with the tools and guidance they need to better manage their health, live a happier and more balanced life, and have the freedom to enjoy all of the things they love!"

eDiets, which unveiled its new website in October, combines celebrity content, community, wellness products, and personalized nutrition to give consumers everything needed for sustained health and wellness. All eDiets meal plans are created by registered dietitians, mobile-friendly, and continuously updated to include new recipes.

"We've spent the last several months redefining the eDiets brand and consumer experience," said Henrik Sandell, COO of As Seen On TV. "These new meal plans are the next step in that process, making it easier for consumers to reach their weight loss goals. With two fully featured platforms and the Holly Madison Diet, eDiets has a unique value proposition in the diet marketplace."

Along with the new meal plans, eDiets has launched a Free Diet Profile. "We designed our free diet profile to help individuals choose the weight loss program that will help them reach their goals while satisfying their lifestyle needs and food preferences," said Susan Burke March, eDiets' Chief Nutritionist. "A healthy BMI can mean living a longer, healthier life. We also consider other factors such as where you carry excess fat; this can be just as important to your health and your future."

To help ensure successful results, members can also change to any plan that eDiets offers at any time. To set up your own plan on the new eDiets platform, visit:

To follow the latest eDiets social buzz and join in the healthy conversation, please visit:, and

About As Seen On TV
As Seen On TV, Inc. (OTCQB: ASTV) is the leading multichannel distributor of As Seen On TV products and serves up fun for engaged consumers worldwide. Customers can find 1,500 products from As Seen On TV in the areas of Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often endorse As Seen On TV products for their inventive nature and utility. For more information, please visit or follow ASTV online at, @AsSeenOnTV on Twitter and, Inc., a brand of As Seen On TV, Inc., is an online who's who of the hottest celebrity "slimmers" and world-renowned weight loss experts. eDiets offers a variety of digital diet plans, and nutritional products and supplements to help members take off the pounds, improve their health, and get in shape. For more information, please visit or follow eDiets online at, @eDiets on Twitter and

Forward-Looking Statements
In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company's Securities and Exchange Commission filings, including the Company's annual report on Form 10-K for the fiscal year ended March 31, 2013. We caution readers that certain important factors may have affected and could in the future affect the Company's actual results and could cause the Company's actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company.

Contact Information

  • As Seen On TV, Inc.
    Ashley Bowden
    Corporate Communications Director