October 11, 2011 07:30 ET

eDiets Renews Licensing Deal With NBCUniversal for Biggest Loser® Meal Delivery Plan

"The Biggest Loser" Airs Tuesday at 8 p.m. ET on NBC

FORT LAUDERDALE, FL--(Marketwire - Oct 11, 2011) - (NASDAQ: DIET), has signed a two-year licensing renewal agreement with NBCUniversal Television Consumer Products Group and Reveille LLC, for The Biggest Loser Meal Plan by eDiets. The new agreement extends the original one-year agreement signed in July 2010 through August 2013, and gives eDiets the exclusive right to market The Biggest Loser Meal Plan. The Biggest Loser Meal Plan by eDiets was launched on September 1, 2010, and is sold at

The Biggest Loser Meal Plan by eDiets provides two flexible meal plan options -- the 5-day meal plan and 7-day meal plan -- that are prepared and shipped in chill-fresh coolers directly to members' homes or offices. The wide selection of breakfast, lunch, dinner and snack options has been approved by the doctors and nutritional experts from "The Biggest Loser."

"We have greatly expanded our meal delivery business over the past year and our partnership with 'The Biggest Loser' has allowed us to reach a wider audience and offer them an easy way to improve their diet, lose weight and maintain the weight lost," said Kevin McGrath, CEO of eDiets. "We are excited to continue this relationship and to keep working toward our common goal of helping Americans achieve their personal health and fitness goals."

"We are really pleased to extend our partnership with eDiets," said Kim Niemi, Senior Vice President, NBCUniversal Television Consumer Products Group. "The Biggest Loser Meal Plan is a terrific option for those wanting to jump-start or maintain their weight-loss program with pre-determined meals that are easy, nutritionally balanced and delicious."

"Undertaking any lifestyle change can be challenging as evidenced by the contestants on the show," said Chad Bennett, Vice President, Brand Development and Production at Reveille, the production company behind the show. "'The Biggest Loser' expert-approved meal plan takes the guess work out of the nutritional side, which is half the battle."

About "The Biggest Loser"

"The Biggest Loser" on NBC airs on Tuesdays from 8:00 to 10:00 p.m. (ET/PT). The first reality series where everybody loses, "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." Each team works out under the supervision of professional trainers Bob Harper, Anna Kournikova and Dolvett Quince. "The Biggest Loser" is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. Check out for more information.

About eDiets, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets flagship site,, currently features its award-winning, fresh-prepared diet meal delivery service as well as offering members over 20 healthy on-line diet plans. eDiets also provides businesses with a broad range of turn-key health and nutrition solutions at and the new Biggest Loser Meal Plan available at

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at

About Reveille

Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. Best known for its popular and award-winning hit series including MASTERCHEF, THE BIGGEST LOSER, THE OFFICE, THE BURIED LIFE, UGLY BETTY, THE TUDORS, TABATHA'S SALON TAKEOVER, SHEAR GENIUS and PARENTAL CONTROL, the Company also focuses on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment. Reveille has partnerships with Break Media, Microsoft and Yahoo! to develop original online series for brands. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries.

Contact Information

  • Investor Relations Contact:
    John Mills
    ICR, Inc.

    PR Desk