SOURCE: eDiets.com

eDiets.com

February 09, 2011 07:00 ET

eDiets.com® Appoints Jennifer Hartnett as Chief Marketing Officer

FORT LAUDERDALE, FL--(Marketwire - February 9, 2011) - eDiets.com, Inc. (NASDAQ: DIET), a leading provider of convenient at-home diet, fitness and healthy lifestyle solutions, today announced that Jennifer Hartnett has been appointed Chief Marketing Officer. Reporting directly to Kevin McGrath, President and Chief Executive Officer of eDiets.com, Ms. Hartnett will be responsible for all of the Company's marketing initiatives, with a focus on customer acquisition, retention and reactivation.

"Strengthening our strategic marketing efforts is critical to growing our brand during this important time for our business," said Kevin McGrath, President and Chief Executive Officer. "Jennifer has a proven track record with leading consumer brands, including a widely recognized weight loss company. Her significant marketing experience and expertise in a broad range of advertising methods will serve us well as we focus on growing our meal delivery business and delivering improved financial results in 2011. We are delighted to welcome Jennifer to our team."

Ms. Hartnett has over 20 years of strategic marketing experience with leading consumer brands, including Nutrisystem, The Bon-Ton Department Stores, David's Bridal, Miadora.com, Macy's, and May Company. Most recently, she served as Vice President of Marketing for Parisian Slim, a start-up company founded by the former President and COO of Nutrisystem. Prior to Parisian Slim, Ms. Hartnett was Creative Director at Nutrisystem from 2005 to 2009, the Company's period of greatest growth. During her tenure at Nutrisystem, she managed over 3,000 projects a year, including print ads, direct mail, DRTV, online advertising, and program materials, and she was instrumental in the strategy, analysis and planning of all marketing, including customer acquisition, retention, and reactivation. Ms. Hartnett received a Bachelor of Arts degree from Bucknell University.

Ms. Hartnett commented, "I am thrilled to join the eDiets.com team. The company offers a wide range of effective weight loss solutions to customers throughout the country, and I look forward to working with management to expand brand awareness of the eDiets' product."

About eDiets
eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets currently features its award-winning, fresh-prepared diet meal delivery service as one of the more than 20 popular diet plans sold directly to members on its flagship site, www.eDiets.com. The company also provides a broad range of customized wellness and weight management solutions for Fortune 500 clients. eDiets.com's unique infrastructure offers businesses, as well as individuals, an end-to-end solution strategically tailored to meet its customers' specific goals of achieving a healthy lifestyle. For more information, please call 310-954-1105 or visit www.eDiets.com.

Safe Harbor Statement
Statements which are not historical in nature are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties which could cause the actual results, performance or achievements to be materially different from those which may be expressed or implied by such statements. These risks and uncertainties include, among others, that we will not be able to obtain sufficient and/or acceptable outside financing (when and if required); changes in general economic and business conditions; changes in product acceptance by consumers; a decline in the effectiveness of sales and marketing efforts; loss of market share and pressure on prices resulting from competition; significant investments in our technology platform, marketing plans, and product development to remain competitive with other online providers of healthy living and weight loss plans, many of which may be found to offer superior and more varied features than our plans and may also be offered for free; volatility in the advertising markets; any delay, disruption, or suspension of our supply of prepared meals from our vendor; changes in consumer preferences and discretionary spending; product liability and other risks from the sale of ingested products; regulatory actions affecting our marketing activities; and the outcome of litigation pending against us. For additional information regarding these and other risks and uncertainties associated with eDiets.com's business, reference is made to our Annual Report on Form 10-K for the year ended December 31, 2009, and other reports filed from time to time with the Securities and Exchange Commission. All forward-looking statements are current only as of the date on which such statements are made. We do not undertake any obligation to publicly update any forward-looking statements.