February 09, 2011 07:00 ET® Appoints Jennifer Hartnett as Chief Marketing Officer

FORT LAUDERDALE, FL--(Marketwire - February 9, 2011) -, Inc. (NASDAQ: DIET), a leading provider of convenient at-home diet, fitness and healthy lifestyle solutions, today announced that Jennifer Hartnett has been appointed Chief Marketing Officer. Reporting directly to Kevin McGrath, President and Chief Executive Officer of, Ms. Hartnett will be responsible for all of the Company's marketing initiatives, with a focus on customer acquisition, retention and reactivation.

"Strengthening our strategic marketing efforts is critical to growing our brand during this important time for our business," said Kevin McGrath, President and Chief Executive Officer. "Jennifer has a proven track record with leading consumer brands, including a widely recognized weight loss company. Her significant marketing experience and expertise in a broad range of advertising methods will serve us well as we focus on growing our meal delivery business and delivering improved financial results in 2011. We are delighted to welcome Jennifer to our team."

Ms. Hartnett has over 20 years of strategic marketing experience with leading consumer brands, including Nutrisystem, The Bon-Ton Department Stores, David's Bridal,, Macy's, and May Company. Most recently, she served as Vice President of Marketing for Parisian Slim, a start-up company founded by the former President and COO of Nutrisystem. Prior to Parisian Slim, Ms. Hartnett was Creative Director at Nutrisystem from 2005 to 2009, the Company's period of greatest growth. During her tenure at Nutrisystem, she managed over 3,000 projects a year, including print ads, direct mail, DRTV, online advertising, and program materials, and she was instrumental in the strategy, analysis and planning of all marketing, including customer acquisition, retention, and reactivation. Ms. Hartnett received a Bachelor of Arts degree from Bucknell University.

Ms. Hartnett commented, "I am thrilled to join the team. The company offers a wide range of effective weight loss solutions to customers throughout the country, and I look forward to working with management to expand brand awareness of the eDiets' product."

About eDiets, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets currently features its award-winning, fresh-prepared diet meal delivery service as one of the more than 20 popular diet plans sold directly to members on its flagship site, The company also provides a broad range of customized wellness and weight management solutions for Fortune 500 clients.'s unique infrastructure offers businesses, as well as individuals, an end-to-end solution strategically tailored to meet its customers' specific goals of achieving a healthy lifestyle. For more information, please call 310-954-1105 or visit

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