August 16, 2011 08:00 ET® Appoints Robert Smedley as SVP of Sales and Member Services

FORT LAUDERDALE, FL--(Marketwire - Aug 16, 2011) -, Inc. (NASDAQ: DIET), a leading provider of convenient at-home diet, fitness and healthy lifestyle solutions, today announced the appointment of Robert Smedley as Senior Vice President of Sales and Member Services. His focus will be on profitably building the Company's customer base, managing the call centers, and ensuring the highest level of customer service. Mr. Smedley brings more than ten years of experience in call center management, having served as Vice President of Sales and Counseling for Nutrisystem, Inc. during the Company's period of greatest growth and, most recently, as an independent consultant.

"We are pleased and fortunate to have Robert join the executive management team at," said Kevin McGrath, President and Chief Executive Officer of "His extensive experience building and leading call center operations will play a significant role in shaping the next phase at As we launch our new integrated advertising campaign and increase our overall advertising spending, sales performance and sales call conversion will be crucial factors in returning the Company to profitability."

Previously, Mr. Smedley worked at Nutrisystem, Inc., from 2000-2008. He served as Vice President of Sales and Counseling during the Company's greatest period of growth and oversaw all aspects of operations, including driving performance in a 400-person call center. Mr. Smedley's successes included establishing and managing the call center, while significantly increasing sale call conversion. His tenure covered a three-year period during which sales grew from $38 million annually to over $775 million annually. Mr. Smedley received a Bachelor of Science in Dietetics from Montclair State University.

Mr. Smedley commented, "I'm incredibly excited about joining the team at When I look at this business all I see is potential for growth."

About eDiets, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets features its award-winning, fresh-prepared diet meal delivery service as one of the more than 20 popular diet plans sold directly to members on its flagship site, The company also provides a broad range of customized wellness and weight management solutions for Fortune 500 clients.'s unique infrastructure offers businesses, as well as individuals, an end-to-end solution strategically tailored to meet its customers' specific goals of achieving a healthy lifestyle. For more information, please call 310-954-1105 or visit

Forward-Looking Statements
In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This news release contains forward-looking statements about the Company including (i) expectations regarding the development of an integrated television, print and online media campaign in advance of the January diet season; (ii) our expectations regarding our cost structure relative to our revenue run rates, and (iii) our expectations regarding our adjusted EBITDA in the third and fourth quarter of 2011. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company's Securities and Exchange Commission filings, including the Company's annual report on Form 10-K for the year ended December 31, 2010 and Form 10-Q for the quarter ended June 30, 2011. The Company wishes to caution readers that certain important factors may have affected and could in the future affect the Company's actual results and could cause the Company's actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company. With respect to the Company's expectations regarding all of these statements such risk factors include, but are not limited to: (1) our ability to raise additional capital; (2) our ability to maintain compliance with applicable regulatory requirements; (3) our ability to maintain our listing of our common stock under The Nasdaq Capital Market; (4) our ability to attract and retain customers in a profitable manner through advertising, and our ability to secure advertising commitments; (5) our ability to accurately assess market demand for our products; (6) our ability to improve our meal delivery margin and its effect on total gross margins; (7) our ability to sufficiently increase our revenues and maintain expenses and cash capital expenditures at appropriate levels; and (8) the state of the credit markets and capital markets, including the level of volatility, illiquidity and interest rates.

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