SOURCE: Magazines Canada

Magazines Canada

August 24, 2015 17:56 ET

Editorial Exclusive: Western Living Goes Big With New Multi-Platform Redesign

VANCOUVER, BC--(Marketwired - August 24, 2015) - Western Canada's most trusted design and luxury lifestyle brand for 44 years is bigger and better than ever.

The September issue of Western Living is even more essential, as one of Western Canada's most widely circulated magazine brands introduces a new, oversized format for the print edition to complement the recently relaunched WesternLiving.ca. The luxurious new size -- 9 inches wide and drawing inspiration from the world's top fashion and design annuals -- is engineered to be a collector's item, filed for continued reference and insight.

The 148-page September relaunch issue is the biggest of the year -- featuring the iconic Designers of the Year awards that celebrate the top designers from B.C., Alberta and the Prairies.

"We spent the past year listening to our audience," says Western Living publisher Tom Gierasimczuk. "This redesign and investment is about being convenient for Western Canadians -- by doubling down on all our platforms. The print version is more luxurious and readable and the website is responsive and powered by a daily newsroom that delivers the best homes, décor, design, food and travel news in the West." The frequency of our WL Daily newsletters has also been increased to three per week.

"Once we'd experimented with our new larger format for the design of our pages, we knew it was time for a fresh new look for our logo as well," says editor-in-chief Anicka Quin. "For 20 years, our logo has stood the test of time, but this month we're taking the leap with a modern moniker -- still Western Living, celebrating the best of the West, but now as modern as the people reflected in our pages."

The brand has also invested in more events -- from vaunted industry awards shows, to consumer-facing retail pop-ups.

Ad inventory and scope have also been expanded for partners needing to connect with Western Canada's most exclusive audience -- a custom content studio now builds content marketing-based creative that fits seamlessly into the magazine and website, and an events division that designs sponsored experiences.

"We're committed to ensuring our readers and users of any of our platforms have a best-in-class experience with our products," says Jacky Hill, President of YPNextHome. "The larger glossier format only further enhances the gorgeous photography and original content and storytelling that puts Western Living in a league of its own. Kudos to our award-wining team of editors and art directors for their innovation in both the print and digital editions of Western Living. Once again they've set the bar high."

ABOUT YP NEXT HOME

Yellow Pages NextHome connects millions of Canadians with real estate every year. With 25 years of experience, over 50+ print publications across Canada and a host of digital products including our website ypnexthome.ca, Yellow Pages NextHome provides liveability information like neighbourhood hot spots, property data, lifestyle tips, engaging editorial and expert opinion content. We empower Canadians to make better decisions about where and how they want to live.

Contact Information

  • For any enquiries, please contact:
    Dale McCarthy
    Marketing & Events Manager
    Western Media Group
    dale.mccarthy@ypnexthome.ca
    604-877-4858