SOURCE: BPA Worldwide

October 04, 2012 11:43 ET

Editorial Feature: AppNexus Completes Fourth Consecutive Audit and Certification to IAB Guidelines

SHELTON, CT--(Marketwire - Oct 4, 2012) - BPA Worldwide, the global leader in assurance auditing, announced that New York-based AppNexus for the fourth consecutive year successfully passed the audit and certification inspection process required to verify compliance with IAB Measurement Guidelines.

BPA's audit and certification of AppNexus complied with all IAB (Interactive Advertising Bureau) guidelines and provided additional systems verification that goes above and beyond IAB requirements. Some of those added benchmarks include: software development cycle, access control and disaster recovery/business continuity review.

"It is very important for us to be recognized in the marketplace as compliant to IAB guidelines," said Mike Nolet, AppNexus' Chief Technology Officer. "Having an independent third party like BPA Worldwide conduct an audit and certification gets us that recognition. After three years of successful certification audits, we are very pleased with the service BPA Worldwide provides and the value it adds to our business."

AppNexus is a real-time ad serving platform for global ad networks, demand-side platforms (DSPs), and other leading online advertising companies. "Agency buyers and the brands they represent attach great value and importance to the accuracy and transparency in their digital campaigns," said Glenn Hansen, President and CEO of BPA. "Welcoming third-party verification of their technology indicates AppNexus' commitment to quality as an organization and to their partners as well."

BPA Worldwide's audit and system certification includes an in-depth examination of the end-to-end ad technology process. It verifies compliance with established IAB guidelines, validates accuracy of ad serving and counting mechanisms, provides insight to management that systems are working as they should and promotes credibility of the system within the digital ecosystem.

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