SOURCE: BPA Worldwide/CCAB

March 17, 2010 11:00 ET

Editorial Feature: BPA/CCAB Releases 2009 Circulation Data for Canadian Newspapers

SHELTON, CT--(Marketwire - March 17, 2010) - The Canadian Circulations Audit Board (CCAB), the Canadian division of BPA Worldwide, the world's leading organization for auditing media, today released newspaper circulation data for three of Canada's largest newspaper publishing groups, including Sun Media, Torstar Corporation and Transcontinental Media.

Released to coincide with the latest Newspaper Audience Databank (NADbank) results to become available on March 17, 2010, CCAB's 12-month newspaper circulation data allows media buyers to analyze both circulation and readership data. CCAB's newspaper circulation data includes Canada's largest circulation daily newspaper, The Toronto Star, as well as 17 other major metro dailies from around Canada; and 32 other markets' dailies.

A combined total of 50 audit reports and circulation statements (28 audit reports; 22 circulation statements), covering the 12-month period ending December 2009, have been released. The breakdown consists of 29 titles serving CMAs (Census Metropolitan Areas), and 21 titles serving markets not defined by a CMA.

"We are delighted to be in a position to release the data for 50 daily newspapers in a timely manner and coinciding with NADbank's release," said Tim Peel, Vice President of CCAB/BPA Worldwide. "Now armed with circulation data by copies serving CMAs and non-CMAs, as well as audited web traffic data for 18 participating titles available through the BPA Interactive tool and as reported on the circulation statements and audit reports, media owners can provide an even better set of metrics to the media buying community.

Peel added that this year's CCAB Newspaper TRAC (Trend Report About Circulation), which breaks out daily circulation averages for all of the audits and statements being released, features an analysis comparing 2009 data to circulation data from 2008.

To receive a copy of the CCAB Newspaper TRAC, visit www.bpaww.com/dailies to download the complete report.

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Contact Information

  • For more information, please contact:
    Tim Peel
    1-416-487-2418
    mpeel@bpaww.com