SOURCE: BPA Worldwide

March 12, 2012 14:38 ET

Editorial Feature: BPA Membership Approves Bylaws Updates, Clears Way for Launch of Compliance Auditing Division

SHELTON, CT--(Marketwire - Mar 12, 2012) - BPA Worldwide president and CEO, Glenn Hansen, announced the global media auditing organization's membership has approved bylaw changes that will change the way it does business moving forward.

"Traditionally, BPA has been a standards-setting body which checked compliance with its rules and provided a clear course of action for any non-compliance," Hansen said. "But, over the last few years, we have found our organization evolving by member demand such that BPA began checking compliance with criteria set by other organizations, including the Interactive Advertising Bureau (IAB); COUNTER (Counting Online Usage of Networked Electronic Resources); and UFI, a global association of tradeshow organizers."

Working in each of these situations, Hansen noted, the BPA Board was not the standard-setting body, but the organization was asked to ensure compliance. "Slowly, but surely, our membership in these areas has grown, and we forecast continued growth," he said. "This has broadened our view that BPA is no longer exclusively an auditor of metrics for print brand-related media. BPA's core competency is compliance checking or being a provider of assurance to verify what is being claimed is true regardless of who establishes the yardstick by which BPA is checking."

To continue to serve this growing portion of our membership, BPA created and trademarked a division, iCompli. The approved updates to the BPA bylaws expanded the objects of the corporation beyond developing rules and procedures for magazine and newspaper circulation to the development of procedures and required records necessary for checking compliance with, and assurance of, reporting against, standards set by BPA or those of any other industry organization or body.

"Our iCompli brand will perform the assurance function against other bodies' standards," Hansen continued, "while the BPA brand will be used for our traditional function of checking compliance with established BPA rules."

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