SOURCE: BPA Worldwide

January 31, 2011 14:17 ET

Editorial Feature: BPA Worldwide and ITA (International Trade Fair Academy) Partner for World Series of Exhibition Training Events 2011

SHELTON, CT--(Marketwire - January 31, 2011) - US-headquartered not-for-profit auditing industry-owned organization, BPA Worldwide, and the International Trade Fair Academy (ITA), based in Berlin, Germany, announced a strategic partnership to offer a series of exhibition training events in 2011 in an effort to advance international best practices -- including the value of independently verified audience data -- to exhibition organizers and venue operators around the world.

"A significant number of clients have communicated their keen interest and need for practice-oriented exhibition training," explained ITA's Dr. Hermann Kresse. "The ITA's concept of an intensive training session matches those expectations perfectly."

The first training sessions will be held in the Middle East and China this spring, followed by Africa and India.

According to Glenn Hansen, President/CEO of BPA, both partners will combine their expertise in exhibition space to provide a high standard for all participants. The three-day training events will contain 12 modules covering a range of relevant topics from theory to real-world practices. An expert in event auditing, BPA will contribute to the training content with topics including "The Value of the Independent Event Audit," "Using the Audit as a Sales Tool," "The Return on Investment (ROI) Calculator" and an introduction of its Brand Reports.

ITA will focus on topics such as "The USP of Exhibitions & Exhibition Marketing," "Sustainable Venue & Project Management" and "International Benchmarking."

Participants at each seminar will have an opportunity to network with key regional figures within the exhibition industry, as well as political and economic leaders, during an "International Exhibition Night." Each event will also include an integrated panel discussion of local industry experts.

Each training session will feature three different lecturers from the US, Europe and the respective region. The speaker line-up will ensure a valuable combination of international business knowledge and best practices with the economic and political landscape of each regional market.

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