SOURCE: BPA Worldwide

August 26, 2009 01:00 ET

Editorial Feature: BPA Worldwide Responds to Market Realities With a Freeze on Member and Audit Rates

SHELTON, CT--(Marketwire - August 26, 2009) - In response to economic pressures, the Board of Directors of BPA Worldwide, the global leader in auditing media, approved a plan to freeze member dues and audit rates at the July 2008 level. This freeze remains in effect through fiscal year end June 30, 2010, and is one of several measures taken to help members manage costs while BPA continues to deliver new and innovative services to its membership.

"Our Board is made up of advertisers, agencies and media owners. We all know the difficulties of today's media landscape," said Gaye Sussman, BPA Board Chairman and president of ID Media. "We view audited media as necessary for building the credibility and health of this industry for the long term. Auditing is too important an investment not to make. We hope this relieves some strain on BPA members."

In tandem with the decision to freeze rates, BPA provides a robust online statement filing tool and a tag-enabled web measurement audit at no additional cost beyond the circulation audit fee. Powered by Nielsen Online technology, more than 450 sites are already taking advantage of this measurement service which results in the online pre-buy tool that is treasured by media buyers.

Current membership also benefits from the industry-wide "Buy Safe Media" campaign, an initiative championing the safety of audited media to ad buyers in domestic and international media markets.

"We were able to hold the line on our rates for this new fiscal year. It's a move we felt compelled to make given the headwinds lingering in the media marketplace," said BPA President and CEO Glenn Hansen. "It's important that while we keep rates steady we continue to make investments in our service and in new media channels to maximize the value of the BPA media audit beyond circulation."

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Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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