SOURCE: BPA Worldwide; iCompli

April 29, 2013 11:15 ET

Editorial Feature: BPA's iCompli Research Findings: Global Media Companies Lagging on Sustainability Reporting

Shelton, CT--(Marketwired - Apr 29, 2013) - While U.S.-based companies are adopting sustainability reporting using the GRI framework, the media sector lags well behind with its uptake of reporting, according to data in a new research report released by the iCompli service of BPA Worldwide and IRAS, a South African firm specializing in sustainability compliance reporting.

The study, Applying Global Reporting Initiative Guidelines for Effective Reporting: A Review of Global Media Companies' CSR Reports, analyzed how 54 companies within the media sector reported corporate sustainability according to the Global Reporting Initiative (GRI). Details of the study were released April 23 during a presentation at the LEED Platinum Hearst Tower in New York City.

GRI (Global Reporting Initiative) is a not-for-profit, network-based organization that promotes the use of standardized sustainability reporting as a way for organizations to become more socially responsible and contribute to a sustainable global economy.

The list of Top 10 Media sector companies for GRI reporting included: Bloomberg (US), Grupo Antena 3 (Spain), Publicis Group (France), Axel Springer (Germany), Mediaset (Spain), Media Prima (Malaysia), TC Transcontinental (Canada), Reed Elsevier (UK) and Lagardiere (France).

While the numbers of those media brands reporting sustainability is off to a slow start, this is an initiative that will continue to gain momentum in the coming years, according to Richard Willingham, President of motum B2B and Chairman of the BPA Board, who introduced the study.

"Within the media sector specifically, sustainability is now being pushed down the supply chain by the brands that media owners rely on for revenues," Willingham said. "One of the outcomes of this increased demand for sustainability information is an increased number of sustainability reports being issued by media companies."

GRI has designated 15 sector supplements across various vertical markets that offer additional industry-specific indicators that increase the comparability of reports within individual sectors.

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